Load it up with tons of exclusive features and mod cons, offer it in small numbers, and you’re on to a winner. Such is the case with the BMW 760Li V-12 25 Years Edition, which BMW USA announced last Friday. Just 15 units are to be made, for the US market. All are accounted for, snapped up by Monday.

The 25th anniversary edition 760Li is a homage to the quarter century of the company’s association with automotive V12 engines, which began back in 1987 with the introduction of its first V12, the M70B050, in the then groundbreaking E32 750iL.

The V-12 25 Years Edition 760Li features 20-inch Individual wheels wrapped with performance tyres, Shadowline exterior trim and a full range of exterior colour choices, but the real action is of course inside.

Items include BMW Individual Champagne Full Merino Leather and, exclusively for this model, black piping – contrasting piping in Champagne is to be found on the black floormats and rear footrests.

Elsewhere, there’s BMW Individual Piano Black Wood trim, rear seat entertainment with iDrive control and liberal servings of Alcantara. And to remind the 15 what it is they’re in, the door sills, headrests and iDrive controllers all wear special “V-12 25 Years Edition” badging.

No mechanical changes to the N74B60 mill on this one, with the 6.0 litre Twin Turbo V12 continuing on with 535 hp at 5,250 rpm and 750 Nm at 1,500-5,000 rpm.