DB9 01

Autocar reports that a rejuvenated Aston Martin will be launching a new product offensive which will finally see it go toe-to-toe with the likes of Ferrari and Lamborghini. The new cars will feature engines and technology gained from the company’s partnership with Mercedes-Benz, as well as the next generation of Aston’s VH aluminium architecture.

Spearheading the new model range in 2017 will be a replacement for the ageing DB9 (current car above), which has been on sale relatively unchanged since 2004. This will be followed a year later by the entry-level Vantage, as well as the range-topping Vanquish the year after that. For the moment, a new Rapide and the long-delayed Lagonda SUV is not on the cards until the rest of the range sees production.

Key to the success of the lineup will be an updated design language, with clear distinctions between the models, addressing the long-standing criticism of current Astons looking too similar. This differentiation will be possible thanks to a new, more modular aluminium VH platform which will grant the designers much greater stylistic freedom.

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The new architecture will also integrate new technology scoured from the Mercedes parts bin, including stereoscopic cameras, the latest electronic driver aids, stop-start and more advanced infotainment systems. These new technologies will put Aston firmly into the current decade.

Engines will be supplied by Mercedes-AMG, and will include a tweaked version of the AMG GT’s 4.0 litre twin-turbo V8, which will probably see service in the next Vantage. The 6.0 litre V12 used in the S 65 AMG and Pagani Huayra might also be offered, although unlike those applications, Aston’s powertrains may be naturally aspirated.

A hybrid model is also reportedly in the pipeline, as many cities are expected to incorporate zero-emissions zones by the end of the decade.