The Hyundai Aslan luxury sedan has been unveiled recently in South Korea for the domestic market only. Previewed back in May at the Busan International Motor Show as the Hyundai AG, the new car is positioned between the Hyundai Genesis and Azera/Grandeur sedan in the company’s local range.

With the Hyundai Genesis – aimed at the BMW 5 Series, Mercedes-Benz E-Class and Audi A6 – and the Azera competing with the Lexus ES, the new Aslan finds itself in quite a peculiar segment with no direct competitors, at least in terms of on-paper rivals.

Adopting the Turkish word for lion, the Aslan is another one of the company’s attempts to push itself upmarket and vie for the attention of clients who usually favour German alternatives. Following on the ‘Fluidic Sculpture 2.0’ design brief, the Aslan features a bold front that is reminiscence of the Hyundai Azera.

According to a Hyundai Motor official, the company aims to “set the monthly sales target for the Aslan at 2,000 units with an annual target of more than 22,000 units.” Pre-order bookings have already reached 2,200 units since October 6.


Power comes from a pair of V6 GDi engines with a 3.0 litre and 3.3 litre option, putting out 270 hp/310 Nm of torque and 294 hp/346 Nm, respectively. Both mills are mated to a six-speed automatic transmission, which sends power to the front wheels.

Step inside and you’ll be greeted by a interior highlighted by an eight-inch multimedia display screen, leather seats and rather tasteful wood trim on the dashboard and door panels. A premium sound system by American-based audio specialist, Lexicon, is also featured.

The Hyundai Aslan comes with double glass layers on the windshield and side windows to improve NVH levels. Standard safety equipment include lane departure and blind-spot detection systems, ABS with EBD, ESP and a first for Hyundai a model – an active hood to lessen the impact of a collision with a pedestrian.

Unfortunately, this is as close as we can get to the Hyundai Aslan with the company stating no intentions of selling it anywhere outside of its home country. Still, if sales are good enough – which it is – who knows what might be in store for us come the next few years.