The Hyundai Grandeur Hybrid has just been launched in South Korea, making it the company’s third hybrid model in its local market. It slots neatly above the electric motor-assisted Sonata and Elantra models, and is the largest hybrid-powered Korean car yet.

Called the Azera in other markets (Malaysia has seen both nameplates before – the third-generation Grandeur XG and fourth-generation Azera TG), the new variant uses the same in-house-developed parallel electric hybrid drivetrain already in use in the Sonata Hybrid.

Here, a 159 hp 2.4 litre MPI works alongside a 35 kW electric motor to develop a combined output of 204 hp. Fuel economy jumps to 16.0 km/L, a healthy gain over the standard Grandeur 2.4’s 11.3 km/L claim. In Korea, the hybrid model is covered by a 10-year or 200,000 km warranty, including a 30-day vehicle exchange programme.

Size wise, it fits between the Sonata and Genesis within Hyundai’s Korean/American model range. Think the Toyota Avalon, the Lexus ES’ platform donor. If the Grandeur/Azera Hybrid were to be introduced here in Malaysia, do you reckon there would be a market for it? As a cut-price alternative to the RM 353,000 Lexus ES 300h, perhaps?