Volkswagen Das Event 2014

Volkswagen Group Malaysia (VGM) kicked off a three-day, by-invitation-only showcase called Das Event earlier this evening. The showcase aims to highlight both technology and innovation, as well as a set of transformative actions planned by the brand for the country.

Also unveiled today was a new tagline for the brand – Always by your side is expected to be company’s motto here for the next few years. The company also announced the adoption of a new torque-based engine labelling convention for Asian markets, as highlighted in our earlier story.

Present at the event’s opening was Weiming Soh, president of commercial operations, Greater China and ASEAN. “Volkswagen’s promise of Always by your side also means a responsibility for tomorrow’s mobility. Our products are designed and built with an aim to meet tomorrow’s demands,” he said.

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“They are more fuel-efficient, more powerful, provide greater driving pleasure, and are more comfortable to drive, that too with lesser emissions. Be it our award winning TSI engines or our visionary electric vehicles, sustainable mobility is of prime importance to us,” he added.

The transformative actions, meanwhile, are in the area of sales and aftersales, with a set of new initiatives to follow on the recently-introduced Volkswagen Expert and Mobility Guarantee programmes. We’ll have a story on these developments and other bits from the showcase, so stay tuned for more.

Aside from underlining its pledge to redefine ownership and brand experience for its Malaysian customers, VGM also unveiled a CSR programme to raise awareness on child safety. The campaign will involve a child safety training module for 280 child-care centres nationwide and the education of using proper child car seats.