maa-tiv-figures-2014

The Malaysian Automotive Association (MAA) has released the official total industry volume (TIV) for the year 2014. A total of 666,465 units were sold, a slight increase from 2013’s 655,793 units.

It wouldn’t have been so if not for December, which ended up with the highest monthly figure of the year with 64,660 units, a year-on-year growth of 6.9% over the 60,493 units quoted for December 2013. Aggressive promotional campaigns by car brands were behind the increase.

Who sold what in 2014? Malaysian Automotive Institute (MAI) showed us the pie at its 2014/15 review earlier this month. Perodua recorded a market share of 29.4% (195k units), ahead of Proton’s 17.4% (115k units), which adds up to a combined market share of 46.8%.

2014 malaysia market share

It means that non-national automakers now command a dominant share of the Malaysian market, the first time this has happened. Toyota leads the non-national charge, but Honda was the biggest gainer in 2014 thanks to the City and Jazz. See the pie here.

As bright as the future looks, MAA has predicted a slump in sales for the month of January this year, citing “excessive year-end offers given by car companies in December 2014.” However, performance is expected to improve in February with the introduction of promotional campaigns for the Chinese New Year celebrations.

For 2015, MAI has forecasted TIV figures to break the 700,000-unit barrier, representing a leap of 5% over 2014’s figure. The think-tank is also predicting a reverse in the national vs non-national race, 52% in favour of the local players. MAA’s 2015 TIV forecast is 680,000 units.