Perodua Datuk Aminar Rashid Salleh

Perodua has announced its sales performance in the first half of this year, and it’s pretty much good news all around for the second national carmaker – sales have shot up by 14.8% to 108,500 units, compared to 94,500 units in the same period last year. What’s more, despite a slight shortfall in sales in the second quarter, the company claims it is still on target to rack up record sales of 208,000 units this year.

This impressive performance has mainly been attributed to the strong demand for the Axia – its littlest city car has racked up sales of 53,700 units in the first six months of the year, making up nearly half of Perodua’s total sales. An astounding 134,000 orders for the Axia have been received since it was open for booking last August, and 83,700 units have been delivered from the car’s launch in September until July 9 this year.

“Based on our internal analysis, we estimate our market share for the first six months of the year to be 33.8% based on forecasted total industry volume (TIV) of 321,400 vehicles,” said president and CEO Datuk Aminar Rashid Salleh.

Perodua 1H2015 Slides 4

Although sales in the second quarter of the year have fallen by 10% to 51,300 units – compared to 57,200 units sold in the first quarter – it has actually risen by 1.8% compared to the 50,400 units registered in the same period last year. On the production side of things, Perodua churned out 116,000 vehicles from January to June 2015, up 12% from the 104,000 units produced over the same period last year.

“The sales reduction in the quarter of this year was mainly due to the consumers’ reaction towards the Goods and Services Tax (GST) introduced on April 1 and we foresee the demand for vehicles to be soft in the second half of the year.

“Notwithstanding the reduction, we are cautiously optimistic that Perodua will be able to meet its 208,000-unit sales target by year-end on the back of the strong demand for the Axia as well as other sales activities we have planned for the second half of this year,” Aminar added.

Moving on to after sales, the revenue from Perodua’s service business has jumped 7.6% in the first half of 2015 to RM292.6 million, compared to RM271.8 million last year. Parts and accessories revenue, however, has seen a decline of 2.7% to RM120.3 million from RM123.7 million in 2014, due to internal supply and rejection issues.

Despite this, Aminar said that he was optimistic that the company will be able to meet its targets for after sales in 2015, owing to a strong performance from its body and paint business. “We see great potential in after sales, particularly in growing our revenue moving forward. We will be aggressively improving our level of service as well as looking at optimising our reach to serve our customers better.

“The first step towards achieving greater customer satisfaction is with Perodua Sentral in Petaling Jaya which began operations in early May 2015, whereby we have increased the level of customer care as part of our commitment to delight our customers,” he said.