The ice and snow theme continues for the Land Rover Discovery Sport – the chosen backdrop for the L550’s international media drive early this year was Iceland, and now, in its latest video role, the Disco Sport is back in the thick of the wintry action in a commercial called The Crossing.
The premise put across by the video’s descriptor is as such – in a chilled, arctic landscape, a musher and her sled dogs set out on a journey, while a Land Rover driver sets out on his. The dog team, able as they are, can’t get across a melted glacial river. Chap in the SUV comes across lady and her four-legged friends, and proceeds to give her and the woofs a ride across, the Disco Sport fording the crossing ever so easily.
Contrived as it looks, it’s all to showcase the L550’s water wading capabilities (600 mm wading depth, 100 mm more than the vehicle it replaces, the Freelander 2) and the ruggedness of the vehicle, even if most owners of this particular Landie aren’t likely to go to such extremes (or for that matter, give lifts to a lady and her five-dog team in some barren, remote place). But importantly, it can be done.
Closer to home, the Discovery Sport was previewed in Sepang back in May, and was originally slated to go on sale in late July – the launch has obviously been delayed, but it won’t be that long before the seven-seater makes its local market debut in 240 PS 2.0 litre turbocharged petrol and 190 PS 2.2 litre turbodiesel forms.
Read about our snow-filled adventure with the Disco Sport in Iceland.
Looking to sell your car? Sell it with Carro.
I’m seriously curious to see what JLR MY is gonna price the DiscoSport. If you think about it, one of the more capable SUVs out there, and can give things like the XC60 and Audi Q5 a run for the money. BMW seems to have no interest to bring in the 28i configuration of the X3, so if JLR brings the 2.0 EcoBoost petrol, they would actually have the second most powerful SUV after the XC60 T6. And also, the only one in it’s class with 7 seats.
That would be really attractive. But nothing more than 300k, or else it is not gonna move.
Where did they put the sled?
How did the sled get across the water? No room in the Land Rover and not on top, must be the magic of television:-)
Also, why put the seats up when you’re jamming a dog sled team in the back?
What a stupid commercial