Zotye S21 idolises Audi Q3 so much it apes its looks

Zotye-S21-at-the-2014-Chengdu-Motor-Show

We always begin these Chinese clone car posts with “they say imitation is the sincerest form of flattery,” but surely it’s no longer flattery when you get copied so many times, is it? Audi has been the victim of such “adoration” for a long time now, and it’s under the spotlight for the wrong reasons once again – Zotye has taken its tracing paper to the Audi Q3 crossover and come up with this, the Zotye S21, unveiled at the ongoing 2015 Chengdu Motor Show.

Does the name Zotye ring a bell? That’s probably because just a few months ago, the scheming enterprising Chinese carmaker had cloned a Porsche Macan almost wholesale, down to Stuttgart’s “side blades.” And now, judging by these photos from Indian website IndianAutosBlog, it’s done it again – on another car in the Volkswagen Group!

Once again, Zotye has aped almost everything – the trapezoidal projector headlights, the wing mirrors, the low-set rear fog and reverse lights, the undulating character line and even the Ingolstadt car’s slightly misshapen cab-forward proportions. The only original embellishments added are the trapezoidal exhaust exits (likely fake), silver-painted skid plates and this two-tone colour scheme.

Left: Audi Q3, right: Zotye S21. Wait, what?!

Of course, not everything has been taken from the Q3 – Zotye has just cherry picked its way through design cues from other VW Group cars! The front end is very much reminiscent of the VW Golf Sportsvan, down to the chromed horizontal grille connecting the headlights and the “whiskers” on the lower part of the bumper.

Also, the kinked tail lights are closer in look to the original Q7, and doesn’t the cursive “Zotye Auto” script on the tailgate remind you of anything (or indeed, everything) from Zuffenhausen?

The interior photos, this time from Chinese website CarNewsChina, show a cabin that’s a bit less derivative, but you can still see the influences. The centre console has obviously been nicked from the the new Volvo XC90, with the vertical air vents flanking an enormous portrait-format touchscreen that also bring to mind the Tesla Model S.

Also seen is a gearlever that’s taken from, what else, the Q3 – and the whole thing is wrapped in this rather ghastly blue and white leather upholstery. No technical details have been revealed so far (no price, either), but the S21 is reportedly powered by a 1.5 litre turbocharged engine, mated to either a five-speed manual transmission or a CVT automatic.


The real Audi Q3

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Jonathan Lee

After trying to pursue a career in product design, Jonathan Lee decided to make the sideways jump into the world of car journalism instead. He therefore appreciates the aesthetic appeal of a car, but for him, the driving experience is still second to none.

 

Comments

  • Same L0rrrr on Sep 07, 2015 at 2:26 pm

    To do imitation, you still need to source the right engine and transmission, exterior and interior in fact is easy part (even you full redesign it).

    For this, I have to praise Perodua. By rebadging, They keep the car price low with good quality, everyone happy.

    Those BS about 100% Malaysian R&D or teen design is nothing more than Sendiri Cakap Sendiri Syok. End of the day no one bother to buy their 1000% local designed models also.

    Like or Dislike: Thumb up 5 Thumb down 27
    • blacb on Sep 07, 2015 at 8:19 pm

      Have you counted amount of money gone outside bokehland if you forever rebadging and importing cars?

      Like or Dislike: Thumb up 0 Thumb down 0
      • Same L0rrrr on Sep 08, 2015 at 11:58 am

        Singapore doesn’t even rebadge car, all cars are imported. Are them getting any poorer now?

        India has a lot of local made car and brands (the notorious Tata). Are they getting very rich?

        Like or Dislike: Thumb up 2 Thumb down 2
  • Eww..

    disgusting. I can’t fathom the idea there is market for this farce.

    Like or Dislike: Thumb up 7 Thumb down 5
  • mohsin on Sep 07, 2015 at 2:39 pm

    nak kena saman la tu!
    kalau aku, aku produce yg sebijik concept!
    buat apa nak copy yg dah ada? tak paham

    Like or Dislike: Thumb up 2 Thumb down 3
  • Leafable on Sep 07, 2015 at 3:37 pm

    Ouch! Epic failed.

    Like or Dislike: Thumb up 2 Thumb down 5
  • Salambangi on Sep 07, 2015 at 3:50 pm

    Dear Zotye

    Vely gud copy. I sure buy if you kopi Felali.

    Like or Dislike: Thumb up 5 Thumb down 2
  • sonyman on Sep 07, 2015 at 3:54 pm

    seriously, the center dash, Volvo interior?

    wah lau,..

    Like or Dislike: Thumb up 2 Thumb down 1
  • kzm (Member) on Sep 07, 2015 at 3:55 pm

    They surely has money..why don’t they just buy car design from car design company

    Like or Dislike: Thumb up 2 Thumb down 4
  • tohellwithplagiarism on Sep 07, 2015 at 4:17 pm

    When Korean cars imitate others for years n years no one blinks an eye. When Chinese does everyone loses their mind.

    Like or Dislike: Thumb up 21 Thumb down 4
  • french toast on Sep 07, 2015 at 5:39 pm

    wow~ interior looks like Megane 2016.. but who dares to buy China products ? but if they able to copy Lembubegini with V8/V10 engine i will buy

    Like or Dislike: Thumb up 2 Thumb down 7
  • one day the AP Market should import all these.

    maybe Naza should do it.
    Axxx would be first one to buy it.

    Like or Dislike: Thumb up 2 Thumb down 0
  • Not a surprise, been living in China now. So many copied cars here made by the local Co. IP is nothing to them. Like the copied Evoque, they use Mitsubishi Engine made by local company.

    Like or Dislike: Thumb up 3 Thumb down 0
 

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