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When Hyundai first unveiled the Genesis in 2007 and later, its second iteration in late 2013, you may have noticed that the premium sedan featured a winged badge design instead of a Hyundai badge. This was done in order to differentiate the model from those in the regular Hyundai line-up, and it seems the Korean carmaker will go the extra mile to do so.

In December this year, Hyundai will launch a new premium sub-brand called Genesis, confirming rumours of such a spin-off. The new Genesis brand will compete against the world’s leading premium car brands, and aims to introduce six new models into its line-up by 2020. However, these future models will be adopt a new winged badge design similar to that on the current Genesis premium limo.

Moreover, the models will follow an alphanumeric nomenclature that reflects the segment it will be sold in. For instance, the letter ‘G’ for Genesis with a number, 90, 80 or 70 etcetera. Hyundai has also created a Prestige Design Division that will be responsible for the new models’ unique look. It will be headed by former Lamborghini and Bentley designer, Luc Donckerwolke with Peter Schreyer, president and chief design officer (CDO) of Hyundai, overseeing the works.

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The six models scheduled to be part of the Genesis stable include a new version of the Equus, the current Genesis sedan, albeit renamed, and a midsize sedan that rivals the BMW 3 Series. As for the remaining three, it is suggested that they will be a midsize and large SUV, and a replacement for the two-door Genesis Coupe.

No technical details were revealed regarding the future models, and it is yet to be known if the Genesis brand would adopt Hyundai-developed platforms or new ones altogether. For us here in Malaysia, the Hyundai Genesis has already made its launch debut, in a sole 3.8 litre V6 variant priced from RM389k.

GALLERY: 2015 Hyundai Genesis