Hyundai confirms Genesis brand spin-off; launches in December with six models to be introduced by 2020

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When Hyundai first unveiled the Genesis in 2007 and later, its second iteration in late 2013, you may have noticed that the premium sedan featured a winged badge design instead of a Hyundai badge. This was done in order to differentiate the model from those in the regular Hyundai line-up, and it seems the Korean carmaker will go the extra mile to do so.

In December this year, Hyundai will launch a new premium sub-brand called Genesis, confirming rumours of such a spin-off. The new Genesis brand will compete against the world’s leading premium car brands, and aims to introduce six new models into its line-up by 2020. However, these future models will be adopt a new winged badge design similar to that on the current Genesis premium limo.

Moreover, the models will follow an alphanumeric nomenclature that reflects the segment it will be sold in. For instance, the letter ‘G’ for Genesis with a number, 90, 80 or 70 etcetera. Hyundai has also created a Prestige Design Division that will be responsible for the new models’ unique look. It will be headed by former Lamborghini and Bentley designer, Luc Donckerwolke with Peter Schreyer, president and chief design officer (CDO) of Hyundai, overseeing the works.

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The six models scheduled to be part of the Genesis stable include a new version of the Equus, the current Genesis sedan, albeit renamed, and a midsize sedan that rivals the BMW 3 Series. As for the remaining three, it is suggested that they will be a midsize and large SUV, and a replacement for the two-door Genesis Coupe.

No technical details were revealed regarding the future models, and it is yet to be known if the Genesis brand would adopt Hyundai-developed platforms or new ones altogether. For us here in Malaysia, the Hyundai Genesis has already made its launch debut, in a sole 3.8 litre V6 variant priced from RM389k.

GALLERY: 2015 Hyundai Genesis

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Gerard Lye

Originating from the corporate world with a background in finance and economics, Gerard’s strong love for cars led him to take the plunge into the automotive media industry. It was only then did he realise that there are more things to a car than just horsepower count.



  • So those Lexus hater will call this ‘still a Hyundai’ or not?

    Like or Dislike: Thumb up 10 Thumb down 1
    • the girl on the right cn see inside her dress. this is haram. Dosa. I hope PT can just blank out with dark marker pen those areas where we can see her undergarments.

      Like or Dislike: Thumb up 1 Thumb down 12
      • Dang RBA! Even when you drunk like a skunk you can still spot it! Time to Right Click Open, Save As… Thanks for letting me know!

        Like or Dislike: Thumb up 3 Thumb down 0
  • Same L0rrrr on Nov 04, 2015 at 3:26 pm

    Be patient a bit. Wait for 9 months after launch then buy from me. Don’t waste your hard earned money on kimchi’s depreciation.

    Like or Dislike: Thumb up 3 Thumb down 5
  • Lance on Nov 04, 2015 at 3:31 pm

    Seriously, when you want to name a premium car brand you shouldn’t pluck a name that has been used by so many companies. From a band group to bicycle with the same Genesis name. This will only continue to live their name as a poor man’s luxury car.

    Like or Dislike: Thumb up 4 Thumb down 4
    • Arief on Nov 05, 2015 at 2:12 am

      How about infiniti then? Even lexus also, and in malaysia, there is a biscuit called lexus.. so how?

      Like or Dislike: Thumb up 1 Thumb down 0
  • Just by adding the word ‘coupe’ after Genesis it’s a totally different car made by the same company. One is a ‘budget’ luxury car and the other is a 2 door sports car.

    Like or Dislike: Thumb up 0 Thumb down 1
  • mergui on Nov 04, 2015 at 5:52 pm

    Will I be able to get an Invisible Touch from this?

    Like or Dislike: Thumb up 1 Thumb down 1

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