BMW managed to shrug off stiff competition in 2015 to retain its title as the world’s largest premium brand in terms of vehicle sales. Coming in a close second is Mercedes-Benz, who managed to overtake Audi this year after being placed third behind the Ingolstadt-based carmaker since 2010.
In 2015, BMW’s core brand (sans MINI and Rolls-Royce) saw an increase of 5.2% on the previous year, delivering 1,905,234 vehicles to customers. The BMW 2 Series (including the rear-wheel drive coupé and convertible and the front-wheel drive Active Tourer and Gran Tourer) proved to be a popular choice among customers, with a total of 157,144 sold in the year. Of those, over 107,000 were made up of AT and GT models.
Also posting strong numbers is the BMW 4 Series (152,390), while 55,050 units of the X4 rolled off dealer lots in 2015 – more than double (+153.8%) the previous year’s figures. Collectively, BMW’s X family of SUVs contributed greatly to Munich’s bottom line, with 168,143 units (+14.1) of the X5 and 46,305 units (up over 50%) of the X6 moved in the past year.
On the other side of the spectrum, the BMW i range of hybrid and electric vehicles has seen a 65.9% sales increase to a total of 29,513 units, with 24,057 units of the i3 sold, up 49.9% over 2014. The rest is of course made up of i8 sales, reaching 5,456 units.
Meanwhile, Mercedes-Benz managed to sell 1,871,511 vehicles worldwide in 2015, representing an impressive increase of 13.4%. According to the automaker, the main driving force behind the strong growth are the marque’s SUVs and compact cars. It also expects to expand upon its success in 2015 going forward to 2016 with the launch of the all-new E-Class and surging demand in China.
Coming in at third place with 1,803,250 vehicles sold in 2015 is Audi, recording a 3.6% growth from the preceding year. The figure exceeds the automaker’s Strategy 2015, where it expected just 1.5 million cars to be sold in 2015. Nonetheless, Audi expects its sales figures to pick up in 2016 with the new generation of key Audi models making their way into various regions of the world.
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Anything but Lexus.
See! Only Malaysia has different taste.
Elsewhere in the world ppl prefer Toyota but Malaysia wants honda. No reason.
Elsewhere in the world ppl prefer BMW as the ultimate luxury car but Malaysia want merc. No reason why.
It’s not about the taste but its about the company that distributes BMW and Toyota cars in Malaysia are too greedy giving puny specs to Malaysian while Mercedes and Honda are being decent providing decent specs at a reasonable price
very true of what u said here. that’s why honda sales figure higher than toyota?
At the very least you can see that consumers have become smarter with their choices.
Why are Malaysians going for Honda instead of Toyota?? The reason is value for money with better specs and most importantly safety.
Does Vios TRD Sportivo have ESC or 6 airbags?? At least City has ESC on the E spec and 6 airbags on V spec. Vios only offers extra bodykit and leather seats. Not to mention City scores much better in ASEAN NCAP than Vios and has 5 stars in ANCAP. Vios is a milo tin.
What about Altis?? No ESC for 1.8E and 1.8G and only 2 airbags on 2.0V. ESC comes as standard for Civic even at its base model of 1.8S. Airbag count increases to 6 on 2.0S and 2.0 Navi.
Lets move on to Camry now. Camry 2.0E does not have ESC but it comes as standard for Accord for all variants. Only the Camry 2.5 Hybrid has the best safety features but its the only vehicle in the entire Toyota range with more than 2 airbags.
Which Toyota model does not come with ESC even at its top spec variants?? Vios, Avanza, Innova, Previa, Hilux, Fortuner, Rush. Imagine Previa costing RM250k does not even have ESC and only 2 airbags?? At least Odyssey has ESC and 6 airbags as standard.
In the case of BMW, why should they increase warranty from 2 years to 5 years when they have been doing that for so many years previously?? That is because Malaysians are tired of being short changed for so long when Merc was giving 4 years warranty versus BMW 2 years.
Don’t be a blind Toyota supporter. Their love for 2 airbags and ESC-less vehicles does not justify the high increase in price versus its close competitors
Agree with your comments. Moved away from Toyota a long time ago and got myself a Honda, good after sales and you get what you pay for.
The difference between the merc and BMW is not that much according to ur theory we should just buy BMW is it different market has different preference just cause u like BMW and wanna follow market trend stupidly doesn’t mean everyone will do the same keep ur ignorance to yourself
only stupid and arrogant people will choose toyota to show off they got money (but loan from bank).
toyota is overpriced in malaysia with very basic spec. BMW about the same.
Honda might not the best but atleast they give good spec for local market.
toyota is nothing but overpriced. only water fish will buy
Pakcik dah hidup lama tapi taknah dengar “water fish”. Apa tu dik
Nak tau jugak.. Apa kebende water fish?
Cantonese, bermakna orang yang kena tipu.
Mazda is the best now!!! People are buying more mazdas because quality control has drop for honda and toyota.
Syukur kereta pakcik dapat nombor satu. Ini semua telah ditentukan oleh maha kuasa. Go go Kancil
lol. BMW no much change in outlook lo compare to Audi and Merc
BMW is an ah beng’s car. Look around, ah beng only chooses to drive BMW and modify them. Mercedes and Audi are very decent and project a higher class in M’sia.
BMW for Gangster
Mercedes for Ah Pek
Audi for gay
Toyota for sohai water fish.
Lexus for Mega sohai
Perception does not change overnight.
Preference does not change overnight.
You go and find out the reasons for what you see, if you see beyond the figures that you see.
BMW is top because they lie about sales figure. They buy thousands of cars for their staff and also hundreds of thousands of cars and lease out to car rental companies like hertz. Same thing with merc. Actually Lexus is No.1