Grab rebranding Singapore-2

MyTeksi – which is known regionally as GrabTaxi – has been rebranded, and is now known as Grab. The unveiling of the new name was made today in Singapore, where it was also announced that all of the company’s services will simply be known as Grab.

Essentially, its core services, namely taxis (GrabTaxi), private car services (GrabCar), motorcycle taxis (GrabBike), social carpooling (GrabHitch) and last mile delivery (GrabExpress) will now operate under one umbrella brand.

The rebranding exercise also saw the introduction of a new logo, which the company says has been designed with freedom at its core. Design-wise, the dual lines are apparently inspired by roadways, and represent the endless road of possibilities.

“We’ve grown over the years, and we’re now much more than a taxi app. This new brand is an important evolution that represents our goal to outserve our customers. We are not only providing passengers with a transport service, we are saving them time and ensuring they have a safe ride,” said Grab’s co-founder Anthony Tan, who is also the group CEO.

Grab rebranding Singapore-1

“Grab aims to make transportation accessible to everyone in Southeast Asia. We have set the benchmark in the industry, with the most number of transport services that cater to all price points, all available in one app. We have something for everyone, and are committed to delivering the best possible user experience,” he added.

The company said that since its launching in June 2012, it has evolved from a humble taxi-booking app to Southeast Asia’s largest land transport company. As of 2015, notable stats include 200,000 drivers, with its range of services available in 28 cities over six countries (Malaysia, Singapore, Thailand, Indonesia, the Philippines and Vietnam).

The company also said it had 1.5 million app bookings a day last year, and its app had been downloaded on to 11 million mobile devices around the region. In terms of market penetration, Grab said it had 95% market share in terms of third-party taxi-hailing apps as well as more than 50% of the market share in the private car segment, covered by GrabCar.

Since mid-2015, the company said it has experienced a 35% average monthly growth in GrabCar rides and a 75% average monthly growth in GrabBike rides across the region.

Grab rebranding Singapore-19

Last December, Grab had announced that it had entered into a strategic partnership with China-based Didi Kuaidi, India-based Ola and United States-based Lyft apps, where these services will collaborate to collectively cover “nearly all of South East Asia, India, China and the US,” with joint partner products rolling out early next year.

To usher in the rebranding, the company will be holding a Grab Freedom Day this week in the capital cities of the six countries it operates in. During this event, over a hundred Grabbers – including the management team across the region – will spend a day as Grab drivers. Passengers who book vehicles driven by Grabbers will ride for free, and the value of the ride will be donated to charities across the region.

In Malaysia, the beneficiary is Persatuan Mobility Selangor dan Kuala Lumpur (Mobility Association of Selangor and Kuala Lumpur), where the main objective is to operate a “door-to-door” transport service for wheelchair users. In KL, Grab Freedom Day will take place on January 30.

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