Proton_Iriz_ 001

Earlier this month, Proton announced that prices of its cars will go up from February 15, and here’s the new pricelist from Proton Edar listing the new and increased prices for the Saga, Persona, Iriz, Exora, Preve and Suprima S models. Prices are up by RM312 to RM2,024 depending on model, a jump of up to 4.6%. See our chart below (solid paint colour, OTR with insurance) for before and after prices.

The national carmaker says that the move to increase prices is due to the impact of foreign exchange and that “many raw materials are purchased in foreign currency.” The weaker ringgit affects Proton’s operating costs and the entire eco-system chain, Proton said.

Proton-2016-pricelist

Click to enlarge pricelist

The company adds that it has put in efforts to reduce operational cost and rationalise operations where necessary, to cushion the impact on its bottom line. This has been going on since August 2015. Despite the efforts, the depreciation of the ringgit continues to put pressure on Proton and affects the industry as a whole, the company reasons.

Over in Rawang, Malaysian market leader Perodua says that it has no plans to increase prices yet, although forex has impacted 8-10% of components, negatively affecting profitability by 25-30%. “We will continue to monitor until the impact is so great.. then we may need to review that (price hikes). As of now, not yet,” Perodua president and CEO Datuk Aminar Rashid Salleh said on January 20.

The start of the year has brought about new and higher prices for Honda, Toyota, Lexus, Kia, Peugeot, Citroen and Audi vehicles.

proton_on_the_road_price_after_gst-20160215

Click to enlarge pricelist