Toyota has retained its title as the most valuable car brand, ahead of BMW and Mercedes-Benz who round off the podium positions. The Japanese automaker’s brand value rose 2% to US$29.5 billion, according to the BrandZ Top 100 Most Valuable Global Brands study released by market researcher Millward Brown.
Toyota has a had a strong showing on this front; it has held the top ranking in nine out of the 11 years this study has been carried out.
Valued at US$4.4 billion, Tesla Motors makes its entry into this list at No. 10, supplanting Lexus. BMW, ranked second, increased in value by 2% to US$26.8 billion, while its Stuttgart rival Mercedes-Benz in third recorded the highest rate of value increase amongst the top 10 automotive brands, gaining 4% to US$22.7 billion.
Total value of the top 10 auto brands dropped 3% to US$139.9 billion, reflecting decreases from the Audi, Honda and Land Rover brands. Audi recorded the steepest drop out of the top 10 auto brands, seeing a 6% drop. Its stablemate VW brand dropped out of this year’s top 10, having ranked eighth last year.
World’s most valuable car brands in billions; rank in top global 100; % value change from 2015
1. Toyota $29.5 (28) +2
2. BMW $26.8 (33) +2
3. Mercedes-Benz $22.7 (39) +4
4. Honda $13.2 (74) -1
5. Ford $13.1 (75) 0
6. Nissan $11.5 (92) +1
7. Audi $9.5 (*) -6
8. Land Rover $4.7 (*) -5
9. Porsche $4.4 (*) (**)
10. Tesla $4.4 (*) (**)
(*) Did not rank in the top 100 global brands
(**) Did not rank in the top 10 most valuable car brands in 2015
Source: Millward Brown
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Tesla 3 helps. A 13 years old company trump the fossils on the list.
Well done to the top 10 manufacturer.
How come P1 & P2 is not on this list? Not fair.
This is the list of global brand. Neither p1 nor p2 is global as yet. Toyota is still the best. I wonder why. Meanwhile Honda is the best non national carmaker in Malaysia. again, wondering why only Malaysia. Why can’t Honda do the same in Japan. Or America. Are the pipu in Japan blind or because Honda cannot beat Toyota cars in those market.
Mana Felali? oh wai…..
And dun forget, toyota is successful brand in badmouthing other auto makers in bolehland. Together with unpatriotic pipu and political shambolic comments, they together bash p1 and summon bad spirit in each and other pipu so owners dun complain any defects namely “dun persoal”
Dun cbai here and dun persoal, otherwise Albert will come potong kepla just to up his talibarutness.
why honda no 4 , how i want to tell my family about this , i already buy civic turbo
no.4 is quite good.
Actual ranking… Toyota no 28. Honda is 74.
haha..
But please, do not buy a new Toyota or Honda.
Head straight to the nearest Hyundai showroom and get yourself a Sonata or/or Elantra
But Toyota in Malaysia is crap compared to the other countries version. Everything is stripped out.
Typo for Mercedes value in the paragraph. Funny how Apple have more than enough cash to buy top 4 companies
Toyota is not bad just UMW Malaysia screw up the brand in malaysia
Oh this data is only for oversea market.