BMW USA recently released a few video commercials to promote the 2016 BMW 330e iPerformance, which undoubtedly takes aim at Tesla, and more specifically, the Model 3 with the hashtag #WaitOrDrive.

Why such a curious hashtag? Well, considering the fact that the much-hyped Tesla Model 3 won’t be available anytime soon, BMW saw fit to take a jab at the electric carmaker, saying rather than “paying a deposit and waiting,” you can have a 330e instead.

The ads are the work of boutique agency, The Vault of New York, and star a rather sad-looking man, as well as a woman walking past what appears to be Tesla Supercharger stations. A voiceover can be heard as well, reading out copy that certainly isn’t subtle when it comes to poking fun at Tesla.

Tesla’s reveal of the Model 3 was met with encouraging response, with around 115,000 orders notched up in just 24 hours. However, the all-electric car is still undergoing revisions to its styling, and the model will not officially go on sale until the end of 2017.

As for the plug-in hybrid BMW 330e, the model boasts a fuel economy rating of 72 MPGe under the US Environmental Protection Agency (EPA), which roughly works out to 3.3 litres per 100 km. Under the hood, there is a 2.0 litre TwinPower Turbo four-cylinder engine, an eDrive 76 hp electric motor and an eight-speed Steptronic automatic gearbox combo. The combined system output is 248 hp and 420 Nm of torque, with a 0-100 km/h time of 6.3 seconds.

The model has been confirmed for our market by BMW Malaysia recently, with its new #ElectricDrivingPleasure campaign, and will join the X5 xDrive40e in BMW Malaysia’s latest PHEV range. How soon? As early as the end of August, it seems, with sources indicating a tentative price of between RM240k to RM260k.

GALLERY: BMW 330e iPerformance