Toyota RC F Tom's Gazoo Racing Nurburgring-02

Toyota is considering the transformation of its Gazoo Racing motorsport division to become a performance road car brand to rival the likes of Mercedes-AMG and BMW M, according to a report in Autocar.

Currently, Gazoo Racing coordinates Toyota’s efforts in the World Endurance Championship and the World Rally Championship, while producing limited edition, tuned road cars for the Japanese market, under GRMN (Gazoo Racing Masters of Nürburgring) and G’s brands.

Koei Saga, the boss of both Gazoo Racing and Toyota’s powertrain division, said it “is my intention” to increase Gazoo’s presence in road car markets outside Japan, to promote the link between its racing and road car activities.

“In Europe, the challenge is bigger because we have more competitors here, and it is also an issue of cost. However, I am very much working on that so we can have a brand like BMW’s M brand,” Saga added. So far, it has come up with its own take on the Toyota iQ, Toyota 86, and the Toyota Aqua.

It is believed that the first Gazoo-badged road car will be a high-performance Yaris, set to take on the likes of the Ford Fiesta ST and the Peugeot 208 GTi. Meanwhile, with Gazoo’s aspirations of going head-to-head with the likes of BMW M, Saga reserved comment on whether Gazoo plays a role in the development of the Toyota-BMW joint project which will spawn the new Supra and Z5.