Lamborghini charts record sales in 2016, third model line aims to double overall volume with Urus launch

Lamborghini charts record sales in 2016, third model line aims to double overall volume with Urus launch

Lamborghini has been selling more and more cars every year, which means that 2016 was its best yet, with 3,457 cars sold last year. This is a seven percent increase over the year before that, and 2016 marked the sixth consecutive year of growth for the Sant’Agata Bolognese supercar manufacturer.

With just two model lines filling its product roster, Lamborghini delivered 2,353 Huracans in 2016, while in the same year 1,104 Aventadors were delivered – the 6,000th Aventador was rolled out in December. In the marque’s largest market by volume, the United States, 1,041 vehicles were delivered last year.

Lamborghini charts record sales in 2016, third model line aims to double overall volume with Urus launch

Prior to the Volkswagen Group’s acquisition of Lamborghini in 1999, the supercar maker was producing less than a thousand units annually, with volume breaching four figures in 2003 with the help of the then-recently launched Gallardo. Following a dip in 2009, annual sales rebounded to 2,530 units in 2014.

On their own, the Huracan and Aventador model lines could well carry continued growth for Lamborghini, but the supercar maker isn’t leaving it at that. With the arrival of the Urus SUV set for next year, the third model line looks set to help the brand double its annual sales figures, and, possibly just as the Cayenne did for Porsche, greater profits for even broader expansion of Lamborghini’s own product lines.

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Mick Chan

Open roads and closed circuits hold great allure for Mick Chan. Driving heaven to him is exercising a playful chassis on twisty paths; prizes ergonomics and involvement over gadgetry. Spent three years at a motoring newspaper and short stint with a magazine prior to joining this website.

 

Comments

  • Clean Slate on Jan 13, 2017 at 6:19 pm

    WTH, Malaysians are being criticised for not using the English language well, but Lamborghini decides to name its SUV with a Bahasa word. Must rename if to be sold here.

    Like or Dislike: Thumb up 1 Thumb down 5
    • Lembu Jinni on Jan 14, 2017 at 2:23 pm

      Your Bahasa is heavily borrowed from Latin besides Sanskrit, Indo-Iranian, Chinese, lastly English nowadays.

      Like or Dislike: Thumb up 3 Thumb down 0
      • Same goes to all languages you mentioned, they borrowed words too

        Like or Dislike: Thumb up 0 Thumb down 0
  • Kunta Kinte on Jan 13, 2017 at 6:26 pm

    Lambo was once bankrupt and was sold many times to different companies. Look at it now, doing so well. Sales are booming.

    Maybe we should sell Proton to some China car company such as Geely. They will be able to inject some brains and leadership into Proton to succeed too

    Like or Dislike: Thumb up 19 Thumb down 5
    • Since when Lembu is owned by Chinese?

      Like or Dislike: Thumb up 1 Thumb down 0
    • Lamborghini used to make tractors back in the old days. After they started make supercars, they started to gain their reputation. So you want Proton to make supercars too?

      Like or Dislike: Thumb up 1 Thumb down 0
  • Eric Tan @ Rose Mah on Jan 14, 2017 at 2:28 pm

    Majority clients from the states are blacks artist rappers.

    Like or Dislike: Thumb up 3 Thumb down 0
 

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