So far, Nissan’s motorsports arm Nismo hasn’t really built a strong enough lineup of high-performance machines since becoming an in-house tuner in 2013. Hardcore 600 hp GT-R Nismo aside, the company has only released uprated versions of the 370Z, Juke, Note, Sentra (Sylphy) and, oddly enough, the Patrol.
But Nissan wants to do more, with plans to expand Nismo’s road car business into new segments, make the vehicles available in more markets globally and boost the lineup in existing markets such as Japan, Europe, North America and the Middle East. This is hoped to enable Nismo to sell more vehicles than the 15,000 units it currently delivers each year.
To that end, the Japanese carmaker has set up a new division called the Nismo Cars Business Department, part of Nissan’s own Autech that develops specialised converted vehicles. This, Nissan says, will enable Nismo to plan and develop more appealing products, in a shorter timeframe.
“As a Nissan sub-brand, Nismo further builds upon the core values of Nissan cars,” said Nismo and Autech president and CEO Takao Katagiri. “With the combined expertise of Nissan group companies, Nismo road cars will make customers enjoy Nissan cars more than ever.”
Aside from helping Nismo expand its lineup, the new business unit will also be involved in the company’s marketing, which will include the display of Nismo road cars at Nissan dealerships and showrooms, as well as the holding of events and activities for Nismo car owners.
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Nissan making waves. Hidup Tanchong!
Hard work pays. Tan Chong work very hard. Lunch break also 30 minutes.
They don’t believe in minum teh 8x and makan kuih lapis 8x a day.
Kinte.. making stories izzit. whr got such lazy imbecile ppl 1 ….
Look at ETCM sales compared to P1 sales. Shame like hell, and yet only knows how to work hard to hard sell. Only stands to continue losing customers
Where is new Sentra? Just built for show? Scrap those ugly wheels like Sylphy and Latio.Bring in Note, coz this child can kick some Jazz ass.Make new Almera and Grand Livina fast,regain back losses to new Honda line ups.Tan Chong still relaxing like UMW for what?
ETC profitable. No bailout needed.
What about the Almera Nismo tan chong is selling here? Is that a fake one?
Wait.. I have seen wira and kancil with Nismo stickers as well. Oh wai..
Mana Teana Nismo, Almera Nismo, Grand Livina Nismo… oh wait..
Try harder.. Nexto!!
If Nissan makes good looking cars with reasonable performance, they would not have the need for Nismo in the first place
Looks like even Nismo does not want a Almera Nismo. There is no way to get that junk look good.
When are they going to upgrade Almera to Xtronic CVT. 4 speed automatic is obsolete. Toyota already discard 4 speed
auto after many complaints.
Nissan have some Good vehicles in its stable namely the Note, X-trail & the Iconic Giant slayer called GTR(Godzilla). The others are so so or i called it Passable but not interesting enough though reliable.
In M’sian market, the “worst” IMO is the Almera. It does NOT have the presence nor the look not 2 mention dated transmission.
The worst part is it happen 2 be its Bread & Butter income earner & TC is clearly not helping by delaying to replace the aging Almera. Expanding NISMO will be a waste of time when U fail 2 see/notice what went wrong.
And yet Almera still outsell ur keli vios. Goes to show how deep in doo doo ur toyota is, huh?
Put some Lipstick here and there tadaaaa nah we give you Nismo. Phuuui…
When it comes to introducing new variants or models Edaran Tan Chong is the worst among of all.
When every other countries get refreshed models, we over here will be stuck with models that is going to obsolete.
Apparently Updated X-trail, All new Serena and Nissan Kick will be introduce only in 2018.