Toyota launches new GR brand in Japan with sportier models – Yaris GRMN and 86 GR coming soon

Toyota launches new GR brand in Japan with sportier models – Yaris GRMN and 86 GR coming soon

Toyota has been working on building a sportier, more driver-focused image for itself over the past few years, and the launch of the GR brand today is a big step in that direction. Essentially a rebranding of G Sports (G’s), the exercise, named after the works Toyota Gazoo Racing division, kicks off with a lineup of seven models – each receiving various degrees of aesthetic and mechanical upgrades.

Before we detail the new additions, let’s go over the different tiers of models on offer. The range starts with the GR Sport variants, which are similar to the outgoing G’s models and receive exterior and interior modifications, plus retuned suspension.

Sitting in the middle of the range are the GR models that throw in more focused suspension and powertrain tweaks, while the range-topping Gazoo Racing Masters of Nürburgring (GRMN) cars gain a more powerful engine. There will also be a GR Parts catalogue for existing Toyota owners.

At launch, buyers can choose from Yaris, Prius PHV, Mark X, Harrier, Noah and Voxy GR Sport models (the last four are identical to the previous G’s variants) as well as the Yaris GR. Aside from the aforementioned additions shared by all GR Sport models, the Yaris, Mark X and Harrier GR Sport also gets additional spot welding points to increase body rigidity, and all but the Yaris GR Sport gain bracing as well.

Meanwhile, the Yaris GR receives Sachs dampers, aluminium pedals, a small-diameter steering wheel from the 86 and a 10-speed transmission mode in CVT-equipped models. Also equipped are 17-inch aluminium alloy wheels wrapped in Bridgestone Potenza RE050A tyres.

Toyota also has another few cars lined up for release at the end of the year, including the Prius c and v GR Sport, as well as an 86 GR that gets 17-inch Rays alloy wheels, Sachs dampers, Recaro seats, six-piston front brake callipers (four-pots at the rear) and a Torsen limited slip differential. Still no extra power from the 205 PS 2.0 litre flat-four, unfortunately.

The supercharged Yaris GRMN hot hatch will sit at the top of the new GR lineup

Lastly, the Yaris GRMN will finally make its way to Japan in the spring. The car is identical to its European counterpart with its 210 PS 1.8 litre supercharged engine and six-speed manual gearbox, but will also come with a more aggressive front bumper design from the Yaris GR and GR Sport.

The Yaris GR Sport will be offered in standard 109 PS 1.5 litre petrol form with either a five-speed manual transmission or a CVT, as well as a 74 PS Hybrid; the GR is only available with the petrol mill. Meanwhile, the Harrier GR Sport comes with either a 151 PS 2.0 litre naturally-aspirated engine and a CVT, or a 231 PS turbo mill paired to a six-speed automatic.

Buyers of the Mark X GR Sport can choose between 203 PS 2.5 litre and 318 PS 3.5 litre V6 mills, both paired to a six-speed automatic, while the Noah and Voxy GR Sport is powered solely by a 152 PS 2.0 litre four-pot and a six-speed auto.


GALLERY: Toyota Yaris GR Sport and GR
GALLERY: Toyota Prius PHV GR Sport
GALLERY: Toyota Harrier GR Sport
GALLERY: Toyota Mark X GR Sport
GALLERY: Toyota Noah and Voxy GR Sport

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Jonathan Lee

After trying to pursue a career in product design, Jonathan Lee decided to make the sideways jump into the world of car journalism instead. He therefore appreciates the aesthetic appeal of a car, but for him, the driving experience is still second to none.

 

Comments

  • Semi-Value (Member) on Sep 19, 2017 at 5:16 pm

    there was a manual mark x limited edition by g’s, please make that again

    Like or Dislike: Thumb up 7 Thumb down 0
  • SagaT on Sep 19, 2017 at 5:26 pm

    Hey UMW Toyota! Bring in GRMN now!

    Like or Dislike: Thumb up 4 Thumb down 3
  • toyotakingson on Sep 19, 2017 at 6:32 pm

    The Malaysian Toyota Ah Beng’s ultimate Wet Dream.LMFAO

    Like or Dislike: Thumb up 11 Thumb down 1
    • skrtskrtbrapbrap on Sep 19, 2017 at 7:41 pm

      *starts saving money for the car and catback exhaust system*

      Like or Dislike: Thumb up 0 Thumb down 5
  • nemesis on Sep 19, 2017 at 7:27 pm

    whatever name u want to give as long as u can give something value for money like kia sorento 2.2crdi 200ps/440nm or the optima gt 245hp/350nm or the sportage crdi 185hp/400nm or the hyundai elantra 1.6turbo 205hp/265nm at reasonable price… stop selling us the crappy 80’s engine with 90hp put a high price tag coz msian thought toyota has high reliability… ofcoz its reliable coz its low powered.. all low powered car last long… just look at kancil or wira 1.5… can last forever.

    Like or Dislike: Thumb up 20 Thumb down 2
    • oliver on Sep 19, 2017 at 7:57 pm

      Agree Toyota is always Ah Beng’s car with outdated and dinosaur models putting a make up to look beautiful

      But all the outdated and obsolete Toyota engines still manufacturing to compete with modern powerful turbo.

      Toyota will be totally out of mind and out of sight of every buyers in the coming future

      Like or Dislike: Thumb up 2 Thumb down 0
    • Buy saga3… can last forever.

      Like or Dislike: Thumb up 2 Thumb down 0
  • Not Toyota Fan on Sep 19, 2017 at 8:42 pm

    Cannot beat UMW Toyota. They slap on some TRD sticker & skirting already considered “Performance Kit”. Best of all, can charge premium pricing for it.

    Bengs drool over & brag how much faster & terror their new Vios with TRD. They then speed off & the faint sound from Hokkien Greatest Pop Hits are all that’s left behind.

    Like or Dislike: Thumb up 6 Thumb down 1
  • Nazreen on Sep 19, 2017 at 9:15 pm

    So you mean to tell me the Toyota Racing Division (TRD) can’t keep up with the sportiness?

    Like or Dislike: Thumb up 3 Thumb down 0
  • Ksatria on Sep 20, 2017 at 8:09 am

    “nemesis” is my best buddy now

    Like or Dislike: Thumb up 0 Thumb down 0
  • 12yrsold on Sep 20, 2017 at 8:44 am

    The word “Coming Soon” is like FOREVER. That is why Toyo loose out to HONDA in Malaysia.

    Like or Dislike: Thumb up 4 Thumb down 0
    • Dislike Toyota on Sep 22, 2017 at 6:45 pm

      Yes Toyota Cars are boring not only in India but worldwide. Just couple of years earlier, Toyota President has issued a company wide order for “no more boring cars.” And to back it up, the Toyota Motor Corp. president has given designers greater knock than ever.

      Hopefully TOYOTA can get away from it existing image as the world most boring car to drive now

      Like or Dislike: Thumb up 0 Thumb down 0
  • Who in the right mind would buy the GR branded sport van? What the actual f?

    Like or Dislike: Thumb up 5 Thumb down 0
    • Not Toyota Fan on Sep 20, 2017 at 8:33 pm

      Stick Hell-Fire or El-Fart on that sports van and it’ll sell like hotcakes in Boleh-Land, HK & PRC.

      Like or Dislike: Thumb up 0 Thumb down 0
  • william on Sep 22, 2017 at 6:28 pm

    TOYOTA actually makes the world most populated boring cars with no excitement and no kick to drive

    Real quoted:-
    Toyota CEO Akio Toyoda told USA Today on 5/10/2017

    “Until now, there were times when Toyota’s cars were called ‘boring’ or were said to be lacking in character,” Toyoda told reporters Wednesday. “But I now feel that, in terms of driving and design, our customers have begun to favorably evaluate our cars.”

    So this is actual fact for TOYOTA cars if you won one

    Like or Dislike: Thumb up 0 Thumb down 0
 

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