Honda Malaysia has named Toichi Ishiyama as its new managing director and chief executive officer, replacing Katsuto Hayashi, who assumed the role for one and a half years. Ishiyama-san will officially assume office on November 1, 2017, where he will relinquish his current role as president and CEO of Honda Atlas Cars in Pakistan.

With a career in Honda that spans 25 years, Ishiyama-san has served various roles in countries like Japan, USA, Thailand, China and Pakistan. The 48-year-old brings with him more than 20 years of experience in researching markets and product planning to continue Honda Malaysia’s strong momentum.

This year, the company is aiming to hit its target of 100,000 units in sales, and Ishiyama-san believes the strategy put in place by his predecessor will be a successful one. Under Hayashi-san’s leadership, Honda Malaysia has strengthened its position as the number one manufacturer in the non-national segment and number two in overall total industry volume (TIV).

Katsuto Hayashi (left), Hayashi-san’s drawing of the BR-V

The company’s strong performance includes having the highest-ever domestic market share in Malaysia as well as the largest (within each country) among all of Honda’s global operations – a feat recorded in January 2017, at 19.2%. More recently, the company achieved the highest local market share in its history in March 2017, at 20.5%.

During Hayashi-san’s tenure, models like the tenth-generation Civic, fifth-generation CR-V, BR-V as well as the refreshed Jazz and City, were introduced the Malaysians. The last two models were made available with the Sport Hybrid i-DCD system, making Malaysia the only country outside of Japan to offer the hybrid powertrain. Coming soon will be the fifth-generation Civic Type R, with order books now open for the fastest front-wheel-drive car on the Nurburgring.

Hayashi-san will move on from Malaysia too begin his new role as the general manager of Overseas Operation Division (Americas) and Regional Operation (North America) at Honda in Japan. We at wish him all the best.