Honda Malaysia hits 19.2% market share in Jan 2017 – highest among global operations; 16,287 units YTD

Honda Malaysia hits 19.2% market share in Jan 2017 – highest among global operations; 16,287 units YTD

During the launch of the 2017 Honda City facelift today, Honda Malaysia (HMSB) disclosed its recent sales performance up until now (January-February), where it managed to sell 16,287 units (8,594 units in Jan and 7,693 units in Feb).

The result represents a major improvement from the same period last year, whereby the company sold 11,360 units (5,744 units in Jan and 5,616 units in Feb). HMSB has stated it is confident it will hit its 100,000 unit sales target given this encouraging performance.

January 2017 also marked HMSB’s highest-ever domestic market share in the country – 19.2%. More impressively, the figure is the largest (within each country) among all of Honda’s global operations, according to HMSB.

The company ended last year with a sales figure totaling 91,830 units, with a 15.8% domestic market share – the second highest market (within each country) among Honda’s global operations.

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Gerard Lye

Originating from the corporate world with a background in finance and economics, Gerard’s strong love for cars led him to take the plunge into the automotive media industry. It was only then did he realise that there are more things to a car than just horsepower count.

 

Comments

  • Honda, now is the time for you to reward back the customer since we make you No.1 here.

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    • Can’t agree more Ryan. Don’t be like the arrogant UMW… Show us something Honda!!

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      • Husnuzon on Mar 02, 2017 at 7:38 pm

        The combined market share of Hyundai & Kia in their local market, South Korea exceeds 70%.
        Malaysians are really ungrateful lot.

        Like or Dislike: Thumb up 1 Thumb down 0
        • jikail on Mar 06, 2017 at 10:46 am

          honda can only get market share like that in Malaysia… if you go to japan, the market share is very bad. even the japanese don’t like honda as much as malaysians do… LOL

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    • Kunta Brothers on Mar 02, 2017 at 5:28 pm

      This is the problem with DRB owning Honda and Proton. DRB is making big bucks from Honda, so they use this money to compensate the lazy workers of Proton.

      They have no incentive to make the Proton workers work hard. They don’t mind Proton is losing RM4 million per day.

      They just use all their untung from Honda sales to compensate.

      Better for DRB to completely sell Proton to China Geely like this

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    • Albert on Mar 02, 2017 at 6:29 pm

      Honda…dreams become REALITY.
      umw…..DREAMING,DREAMING,DAYDREAMING..sales jatuh teruk.

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  • azrai on Mar 02, 2017 at 2:02 pm

    Where’s sam loo nowadays…

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    • Same L0rrrr on Mar 02, 2017 at 4:12 pm

      I am happily driviny my Lexus. Work hard you kimchi driver

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    • john doe on Mar 02, 2017 at 4:36 pm

      sam loo is submitting his resume to boon siew honda.. LoL

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    • Prabanathan Loo on Mar 02, 2017 at 6:13 pm

      Nope… He is happily driving his Vios with syok sendiri ‘Lexus’ badge and TRD bodykits on his godcar.

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  • Faiz Roslan on Mar 02, 2017 at 2:20 pm

    Once Proton is dead, Honda can reach 25-28% market share.

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    • Sense on Mar 02, 2017 at 4:11 pm

      That also depends whether ap got remove or not. without ap, Honda can easily take over 30%

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  • Honda brand now is taken as classy, decent design, value for money, safe, reliable, good after sale service and of course non proton.
    How can the sale not blooming?

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  • Honda model almost lead all classes, be it small sedan, c or d segment, small suv,mid suv…
    with only sohc vtec.
    Not even the turbo vtec on board (except high spec civic)

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    • kaisal on Mar 06, 2017 at 10:50 am

      may i know from where did u get that amusing facts?

      is it from here: https://paultan.org/2017/03/03/consumer-reports-lists-the-top-10-best-cars-of-2017/

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  • I can hear the collective cries of PT resident toyota salesmen thru their poorly insulated cars.

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  • Silthice on Mar 02, 2017 at 3:02 pm

    Honda certainly earn it with their aggressive marketing strategy. The vehicle almost updated immediately after global release which show their focus on our small market. No poing supporting the brand that take our small marktet for granted.

    Still if Honda wants to achieve higher sales around 115k this year just bring in Mobilio and Ridgline.

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    • I doubt the ridgline will sell, its sold exclusively with a big V6 engine and has no diesel options. Plus is slightly larger than most of our pick ups and definitely will be at a premium. Thou I really wish(and by a miracle) they skip the mobilio and being the adorably cute N-One, turbo 660cc still is able to match some 1.0 here.

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      • Silthice on Mar 03, 2017 at 8:01 am

        I really doubt Honda Malaysia will bring in the cute N-One & Ridgeline actually as they never reach SEA shore. For Mobilio, they won’t bring in this year as it will interrupt the BR-V sales. Only after BR-V begins to slow down only then they will plan to bring in the Mobilio. As HM current strategy is to introduce all new model at least once a year with two face-lift anually.

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  • Toyota Tapau on Mar 02, 2017 at 3:12 pm

    UMW guys, Malaysian favoured brand will be Honda. So guys can close shop…

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  • totota on Mar 02, 2017 at 4:15 pm

    honda, the power of dream
    toyota, time to wake up

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  • James Bond on Mar 02, 2017 at 4:26 pm

    Honda always give the best unlike BIG “T”…DRL very class in the headlamps vs ah beng looking Vios and ALMERAH on the bumpers …Big T always upgrade bit by bit until sales down big time only they panic gud example are vios altis

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  • Not Toyota Fan on Mar 02, 2017 at 4:30 pm

    Winning new customers is the first step, Honda. Now, the hard part begins… Keeping your customers. Not just innovative products that’s perceived as value for money but after care service that’s top notch. If after care isn’t top notch, you will lose that customer during his next purchase. Have a strategy to address the service & warranty. Uphold your warranty promises made during time of purchase. Perhaps even have a new division that does upgrades (not bodykits) to power train, like what BMW offers. These upgrades carries factory warranty but more than that, the perception given is that Honda now has a factory approved Tuning House. If the Civic can be developed successfully outside Japan, perhaps this Tuning House can be another success.

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  • Krasher on Mar 02, 2017 at 6:00 pm

    Sell so much of cars, better beef up their service centers. The waiting time is getting crazy just for normal schedule maintenance service!

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  • therevs on Mar 02, 2017 at 10:11 pm

    Highest global market share. LOL, wake up Honda Malaysia.
    Time to bring in the official CKD Fk2 Type R models and every Malaysian Honda fanatics wet dream, the NSX. Sure to sell out in seconds, if limited units are produced.
    Confirm loved to death by malaysian drivers in general.
    Rest in pieces Toyota, Nissan and Mazda. Time to cease operations only in Malaysia.

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    • kanasaii on Mar 07, 2017 at 6:56 pm

      Hahaha, excellent comments bro. These bunch of freaks at Honda Malaysia definitely must create CKD FK2 type Rs here made from the low grade parts at Melaka assembly plant.
      Low grade or not, it will outsell in seconds at the showroom for sure. LOL
      Honda, the power of blinding Malaysian drivers to death with marketing!

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  • therev on Mar 02, 2017 at 10:12 pm

    Highest global market share. LOL, wake up Honda Malaysia.
    Time to bring in the official CKD Fk2 Type R models and every Malaysian Honda fanatics wet dream, the NSX. Sure to sell out in seconds, if limited units are produced.
    Confirm loved to death by malaysian drivers in general.
    Rest in pieces Toyota, Nissan and Mazda.
    Time to cease operations only in Malaysia.

    Like or Dislike: Thumb up 0 Thumb down 0
  • J Welinkar on Mar 02, 2017 at 10:37 pm

    The main reason is Honda sells their vehicles at a ‘competitive’ price, but beware ! I bought the HR-V S (lowest grade) with manual AirCon controls/manual thermostat. The fact is this manual thermostat is an alledged ‘dummy’ switch. Turn it to the left or to the right, the temperature is still the same (cold). KAH Motors & Honda Malaysia have taken me on a long goose chase, but to date they don’t admit that they sell the HR-V S model with an alleged faulty false thermostat switch. So buyers beware, you may think you are getting a good deal, consider my experience. Honda Malaysia have not followed this up to resolve the issue. My experience of. Honda Malaysia is absolute rubbish.

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  • Jimbo on Mar 02, 2017 at 10:58 pm

    DRB Hicom should have done us all a favour and invited Honda to pitch for our national brand. A trusted brand such as this Jap fellow would do wonders for Proton and allow synergies in both their operations locally, primarily giving Honda the option to increase scalability with full utilisation of the Tanjung Malim plant, supporting Pagoh operations and tap into the “highly-complex” vendor ecosystem. Finally, their vast R&D capabilities and tech and filter down to the Proton level allowing for the transformation of Proton into a lucrative and highly appealing sub-brand in the same vein as Skoda. Alternatively, it can replicate the Renault-Mitsubishi-Nissan Alliance business model.

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  • Nasir on Mar 04, 2017 at 9:48 am

    Somehow n surprisingly Honda is not doing as well in Australia compared to ….err Toyota n Mazda, and even the Korean brands. Wondering why…..

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    • kanasaii on Mar 07, 2017 at 6:52 pm

      Want to exactly why?
      1) Malaysian consumers are too brand cautious. Bias towards Honda branded cars only.
      2) Wayy to blinded by Honda’s infamous marketing strategies.
      3) Too unwise to try out better rivals from Nissan, Mazda, Toyota and Mitsubishi, even the pitiful Hyundai.

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