Hyundai and Grab have announced a strategic partnership that will explore new opportunities in future mobility in Southeast Asia. The Korean automaker is placing a direct investment in the Singapore-based on-demand transportation and mobile payments platform, although the size of the investment was not divulged.

The two companies say they will jointly explore ways to develop and provide innovative services to customers in the region. Although no specific deployment details or timeframe was mentioned, this will include a new mobility service platform utilising eco-oriented vehicles such as the Ioniq Electric from the Korean automaker.

The automaker has been bolstering its efforts to materialise its visions for future mobility, in which car-sharing, -hailing and –pooling play an integral part. Last year, it partnered with WaiveCar in the US to launch a car-sharing program that runs on advertising money, with the Ioniq Electric providing the vehicular platform.

It also opened its first company-operated electric car sharing service in Amsterdam, Netherlands in October last year, and a month later handed an initial fleet of Ioniq hybrid models for the new Stadtauto car sharing service that was introduced in Vienna, Austria.