Spanish automaker Seat has confirmed the upcoming launch of its performance sub-brand, Cupra, a name which until now has denoted performance variants of models such as the Leon and the Ibiza. The new sub-brand gains “its own identity by becoming a new entity,” says Seat, and new Cupra models will feature the new Cupra logo above.

The new sub-brand will make its official debut at the end of February, closely followed by the unveiling of the first new models to bear the Cupra brand at this year’s Geneva Motor Show. The last high-performance Seat prior to the advent of the new sub-brand is the Leon Cupra R, a limited-run, 310 PS/300 PS (depending on transmission) hot hatchback mechanically resembling the Volkswagen Golf R.

Among the models set to lead the Cupra charge will be a high-performance version of the Ateca SUV, according to Autocar. Opening up the Cupra badge as its own sub-brand allows for the creation of Cupra-only models, which is probable given the Spanish brand’s trademark request filings for Bolero, Salsa and Tango nameplates previously used on concept cars, the report added.

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