Bugatti Divo unveiled, but sold out at RM23.8m each

Bugatti Divo unveiled, but sold out at RM23.8m each

The Bugatti Divo has been unveiled at “The Quail: A Motorsports Gathering” in Monterey, California. Based on the Chiron, the Divo – named after Albert Divo, a French racing driver who was a two-time winner of the famous Targa Florio race with Bugatti in the late 1920s – has been tuned for agility, nimbleness and optimum handling performance on winding roads, according to the French carmaker.

No changes to Bugatti’s 8.0 litre W16 engine with 1,500 PS, but the aerodynamics have been fine-tuned along with the suspension and chassis settings. As a result, the Divo is 35 kg lighter and has 90 kg more downforce than the Chiron. Lateral acceleration has been boosted to 1.6g, and maximum speed is limited to 380 km/h. With the mods, the Divo can lap the Nardo handling circuit in Italy eight seconds faster than the Chiron.

“When I took up my position at Bugatti at the beginning of the year, I soon learnt that our customers and fans were waiting for a special vehicle which would tell a further story for the brand in addition to the Chiron. The Bugatti team was also very eager to implement a project like this,” said Bugatti president Stephan Winkelmann, the former Lamborghini chief.

Bugatti Divo unveiled, but sold out at RM23.8m each

Bugatti then decided to build a super sports car with a different character from the Chiron which would still be immediately recognisable as a Bugatti. With the Divo, the company famous for the Veyron and now Chiron is also reviving its coachbuilding tradition. In its first few decades, the French luxury brand had considerable success with bodies built to its own design and installed on existing chassis.

“To date, a modern Bugatti has represented a perfect balance between high performance, straight-line dynamics and luxurious comfort. Within our possibilities, we have shifted the balance in the case of the Divo further towards lateral acceleration, agility and cornering. The Divo is made for bends,” Winkelmann said.

“The feedback from our customers was overwhelming. We showed the Divo to a small group of selected Chiron customers. All 40 cars were sold immediately – this was fantastic confirmation for the Bugatti team which had put so much dedication and passion into the project,” he added.

Yes, you heard it from the boss himself. All 40 units of the Divo have been sold at €5 million (RM23.8 million) each to existing Chiron owners. So, just settle for the Chiron Sport, OK?



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Danny Tan

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.

 

Comments

  • Mr. Octopus on Aug 27, 2018 at 5:02 pm

    40 x 5mil = 200 mil euros.

    I’m quite sure the development cost alone is way more than that…

    Super money losing product for the company!

    Like or Dislike: Thumb up 0 Thumb down 18
    • Hanso on Aug 27, 2018 at 11:53 pm

      How do you know its not profitable? Are you that smart that you can say that without even working there? Stephan Winkelmann has a fantastic reputation of turning Lamborghini from a loss making company to one that is highly profitable. I trust this car is also a profitable venture by him.

      Like or Dislike: Thumb up 6 Thumb down 0
    • shogun on Aug 28, 2018 at 8:37 am

      It is based on Chiron. They surely save a lot on R&D cost la encik sotong..

      Like or Dislike: Thumb up 8 Thumb down 0
    • John May 9 Nangis on Aug 28, 2018 at 9:26 am

      Before May 9th, many Malaysian buyers will buy this car.

      But after May 9th, those buyers all have no more free money. Now got to work hard to buy such expensive cars.

      Like or Dislike: Thumb up 1 Thumb down 3
    • Mikey on Aug 28, 2018 at 10:01 am

      U are right “if” Bugatti sell ONLY 40 Divo but U did not include the sales of Chiron as this Divo is derived from the Chiron.

      The 1st 200 Chiron were sold B4 the 1st delivery of the car back in August 2016. They intend to make/sell 500 units.

      The main reason they make an “extra” 40 Divo is bcoz – “The feedback from Bugatti customers was overwhelming”.

      Like or Dislike: Thumb up 3 Thumb down 0
    • stastasta on Aug 29, 2018 at 9:55 am

      octopus doesnt know how to do business. by facelifting the chiron with first the chiron sport, then now the divo. this will enable them to recoup the initial development costs of the chiron. what you think divo incur a lot of new development cost ? its just a special edition of the original chiron, stupid.

      Like or Dislike: Thumb up 1 Thumb down 0
    • Anonymous on Aug 29, 2018 at 1:27 pm

      When VW-Audi approved the Veyron and other “hypercar” projects of Bugatti, they know they won’t make a sizeable profit, if any at all. Their best case scenario would be to incur minimal loss, but surely they would be aiming for a very quick breakeven point or some profits. That’s why they have those overpriced “exclusive design” limited editions.

      The projects are only approved because of the media attention it will get for the brand, and also provides a good technical challenge and test bed for VW-Audi. The development flow of the Veyron from and engineering perspective was all wrong. The car was born purely as a hypothetical high performance Bugatti, with no basis or benchmark. When they first announced a 400kph luxury Bugatti, they had no idea how to get there. Yet they didn’t just do it well, the Veyron was practically flawless, hiding the fact that it had been an engineering nightmare from day 1. The Chiron and Veyron got their performance by sheer brute force, due to Bugatti’s stubbornness in wanting the cars to have a certain iconic look, and to fill out the extensive list of luxury features with almost no compromise. As a result the engine, transmission, and chassis development for these cars are probably their best work ever. They gain little in monetary value, but the blueprint for the best ever supercar chassis in history is priceless.

      Like or Dislike: Thumb up 0 Thumb down 0
  • Gti owner on Aug 27, 2018 at 5:32 pm

    When the Lego technics will available?

    Like or Dislike: Thumb up 5 Thumb down 0
  • VW group is on fire….

    Like or Dislike: Thumb up 3 Thumb down 0
  • I prefer Koenigsegg Agera RS

    Like or Dislike: Thumb up 2 Thumb down 2
  • 12yrsold on Aug 28, 2018 at 10:05 am

    Sold Out!!! Fret not as U can still book the Chiron Sport if U have the means. As for me, I’m just happy watching YouTube just like the rest of MY.

    Like or Dislike: Thumb up 2 Thumb down 0
    • stastasta on Aug 29, 2018 at 9:56 am

      divo sold out ? no big deal, there will surely be other facelifts coming soon . chiron –> chiron sport –> divo –> ??

      Like or Dislike: Thumb up 0 Thumb down 0
  • scott on Feb 22, 2019 at 12:03 am

    i don’t see the point of any one buying this car in Malaysia. there are few reason
    1) the Malaysian road system and condition sucks limited to 110KM/H where is limited about 3 to 4 lanes on highway
    ( this Chiron can do 0-400-0 in 42 sec)
    2) there is no highly skilled mechanic in Malaysia to even do a simple service *oil change* *if* there is what about major repairs
    3) the road tax, import duty, petrol consumption is super high then in the US or UK

    to who ever wants to buy a super car don’t buy BUGATTI even if you had the money. from my point of view owning a BMW, PORSCHE,AUDI, MERCEDES-BENZ, NISSAN GTR,MUSTANG, AND DODGE is just good enough for the Malaysian road condition

    Like or Dislike: Thumb up 0 Thumb down 0
 

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