Peugeot has appointed a new distributor in Thailand, and Belfort Automobiles (Thailand) – a subsidiary of Master Group Corporation (Asia) – is the new importer and distributor for the brand in the Kingdom. The automaker said that it had plans to introduce at least five new models in the country over the next couple of years, with the first two being the Peugeot 3008 and 5008.

The two models will come from Malaysia, where they are produced at the Naza Automotive Manufacturing (NAM) plant, located in Gurun, Kedah. In February last year, Groupe PSA signed an agreement with Naza Corporation to take a majority stake in the plant, essentially transitioning the facility into the first manufacturing hub in the ASEAN region for the brand.

Groupe PSA, which now operates in 11 countries in ASEAN, has begun exports of the 3008 1.6 THP assembled at NAM to the Philippines, and this will be followed by Thailand within the next few weeks. Meanwhile, both the 3008 and 5008 are still being sold in Malaysia as CBU units, but it is expected that CKD versions will be introduced here soon following the announcement of the exports of these cars to Thailand.

As of last February, the NAM plant had a workforce of 450 people and a production capacity of 50,000 units per annum. With PSA’s export activities for the region, forecast volume for NAM is 18,000 units for this year, and 21,000 units in 2020.