Earlier today, the government announced that the development of the new national car would be led by DreamEdge, a Malaysian digital engineering services and consultancy company. We take a closer look at the company, which hasn’t really been in the public eye until now.
For starters, it’s not a new entity. Led by CEO Khairil Adri Adnan, DreamEdge was incorporated in March 2007 with just five employees, all engineers, it now employs more than 150 people.
Since its inception, the Cyberjaya-based company has gained a wide portfolio, involving itself in the oil & gas, rail, ship-building, healthcare and automotive industries, offering services ranging from modeling and analysis in computer-aided design, engineering and manufacturing (CAD/CAE/CAM) to product design/development in a broad spectrum of areas.
From an automotive perspective, the company says that it has, among other things, been involved in turnkey projects in new vehicle development, which involves design, prototype development and developing systems for mass production.
Aside from the automotive sector, the Tier 1-rated company has been involved in rolling stock (monorail and MRT) development and ship-building/ship design, the last with Boustead Heavy Industries.
In 2013, we reported on a Zero-Emission Transport EV eight-passenger shuttle prototype the company was working on. Other concepts that followed included a ZET Low Speed EV, a four-seater all-electric vehicle and a ZET three-wheeler.
In more recent times, the company has been primarily in the news through activities from its TuneD division, which first showed a kitted-up Preve at 2013 Kuala Lumpur International Motor Show (KLIMS). In May 2017, the outfit premiered its first commercial range of aftermarket bodykits and exclusive packages designed specifically for three Proton models, the Saga, Persona and Preve.
Despite its local roots, DreamEdge has a strong association with Japan, where it provides technical expertise to a number of clients. It has also previously been linked with Nissan.
According to an Economic Transformation Report published in 2012, the company was reportedly engaged in a strategic collaboration with Nissan as well as with Tokyo R&D Japan, an automotive development services and consultancy company, with which it engages in motorsports-based R&D. While it is not known if the working relationship with Nissan is still in effect, that with Tokyo R&D is listed in its current corporate profile.
The company has a number of facilities located across the country – its R&D Digital Design Centre is located at the Cyberjaya headquarters, while its Additive Manufacturing & Prototyping Centre is housed in AutoVille Cyberjaya. There is also an Innovation & Technology Centre located within SIRIM’s premises in Bukit Jalil and a Digital Engineering Design Centre in Taiping. Additionally, it has an R&D office located at Shibuya in Tokyo.
At today’s announcement of DreamEdge’s appointment as the lead for the new national car, it was revealed that bidding talks with the government for the project began six months ago. The story isn’t complete without mention of two other names that were looking for association with the project – Alam Perkasa and Elenvi.
Interestingly, we were told by inside sources that both companies, while publicly stating their capabilities and willingness to undertake the project, did not make any overtures verbally to MITI or MARii. Two companies were apparently shortlisted by the government for the new national car. We now know one, but the identity of the other remains a mystery.
Rumours the other one is NAZA with the backing of KIA.
This is a very good idea. It will definitely be success. But there is something important that need to be done. We must not get the same type of Proton workers back again.
Then the story will be the same and history will repeat itself. We must not get people who are always asking for bantuan kerajaan and have an entitlement attitude and have no dedication to working hard.
We need fresh new blood. If can, we need foreign talent. Look at Proton for example. In 20 years it was bleeding money. But then, Li Chunrong came and in 6 months, he could identify all the leakages in Proton, something local CEOs could not do in 20 years.
Today, Proton has superb sales and doing so well.
Imagine if we got many Li Chunrongs to run DreamEdge? You will see a successful car company.
Let us hope we get more foreign talent, especially from Mainland, to bring about a successful car company.
I hope Dream Edge will hire engineers based on expertise, and not based on racial policy like the ones in Proton. The rakyat has payed billions for Proton’s incompetence due to this. Then the third national car can the real ‘game changer’.
3rd national car is just a crony changer. Nothing else.
I just wanna get a good job when graduated. Nothing else.
Got proof it’s a crony changer? When other Malaysians are working hard to do something, you people can only condemn. Nothing else.
Proton was a good car. Everybody loved Proton cars. Their cars were top notch quality with the Magma Mitsubishi engines.
It is not the product that made Proton fail, it is the lazy and tidak apa attitude that the Proton workers had. No innovation, no drive and no interest in improving their products and themselves.
This is why Proton failed. In the 80s and 90s, Proton was far better and up there compared to Hyundai. Hyundai was a joke in the 80s and 90s. People looked down on Hyundai but regarded Proton as sama taraf with Japanese cars.
But the Koreans decided to re-invent themselves. They worked hard with dedication and put in a lot of effort to better themselves.
In the meantime, Proton just lepak and rilaks thinking they had a good product. (actually it was Mitsubishi’s product)
So, the world passed by. Hyundai and Kia overtook Proton big time. Today, Hyundai sells 8 million cars. Proton sells 50,000 cars.
Hyundai is now No 1 in Australia and USA.
Time for Proton to learn a thing or two about working hard, being innovative and always wanting to improve themselves.
Don’t talk about Proton. Even South Korea was a dump and loser country in the 80s compared to Malaysia. Malaysia was miles ahead of South Korea in the 80s.
Today, South Korea is one of the top first world countries in the world!
Our 1.6 million Government servants have this attitude. They just want to be clockers and not give the extra hours. How is the other rakyat gonna change?
1) Singapore Merdeka same time as Malaysia. Now Singapore top country in the world
2) Thailand already overtook us
3) Indonesia already overtook us
4) Vietnam already overtook us.
In Malaysia, instead of focusing on IT and coding for Industrial Revolution 4.0, we are focusing on calligraphy
Breaking updates. Daihatsu Thor/ Move dan Copen the Double trouble header launchings from DreamEdge nxt year 2020
This is a very important element. We must hire based on merit. Until we start doing so, we will never become first world.
Oh by the way, 4 more months we are supposed to become FIRST WORLD already. 2020!
According to the previous government, they said last year that we were on track to having a GDP per capita of US$50,000 (RM220,000) by 2020
What this means is, by 2020, everyone in Malaysia would be earning RM220,000 per annum on average.
That is RM20,000 per month! for every Malaysian
Betuii abang.. if not becoz 1MDB, mesia iz RM55 BILLION more rich. Nk buek camne
Don’t simply put figures la.. Where did you get that 50k figures from? I’m sure you were reading that fake news from Malaysiakini.. It was USD15k set by previous government,not USD50k! Fitnah & Tipu always the food of PH daily life.
That was by the previous old man’s government. As for PM Najib’s, they had revised that estimation to 2021/2.
@Mr Stop the Bull. $15k also is RM70k per year.
Every Malaysian earn RM6k per month?
Looks like BN Cybertrooper also tipu Malaysians.
EPF just announced 78.3% of all its contributors earn only RM1500 and below.
Looks like JIB tipu us again
we have never built our own car. Proton was a failure and Perodua was a rebadge.
What did our local Universities teach the past 35 years? Automotive Engineering tarak?
Until today, we don’t know how to build a proper engine or a proper car. Campro was an utter failure also
Education system has failed the society
Chavez, where did you get RM55Billion when the supreme court up til today couldn’t find it. Stop adding more fitnah here. Why is PH wallowing in fitnahs everytime they open their mouths.
This is is the same like what BN supporters say PH stole RM20 million. Till now still can’t agree with each other.
You mean like PH said Malaysia is bankrupt but then got money to throw into 3rd national car? So do we have money or not? Can PH make up their minds?
Hello dumb Narendran.. And do you really think each Singaporean,Americans,German,British etc earn USD50k? Don’t talk bull if you don’t know economics..
This is what happens when they have a fake degree holder as Finance Minister, all figures pluck from PH dreamland. No need real facts and figures.
After fitnah PH stole RM20 million, now want to fitnah with fake degrees? Yeah, the rakyat will belip in BN troopers as no real facts and figures are needed. All are pluck from BN Lalaland.
More jobs for us Msians, bright Hope & future!
then why give about 5 million jobs to Bangladeshis? Why do even cafes now have Bangladeshis barristas to make coffee?
kelija susah, gaji rendah. xmau laa
chinese wants to be barrista? army police also dont want to join lol
Being barrista is better than being someone like your ex-leader. Hanya tau makan duit rakyat. At least Banglas work hard, unlike those tribes in UMNO.
Malaysians must all work hard to make our country succeed. If you are lazy, always asking for bantuan kerajaan and don’t want to improve your lives insisting everything should be free, nothing will succeed.
When you have an entitlement attitude and always asking for privileges, you cannot improve your life or the country.
Let us all work hard to make Malaysia a beautiful country.
3rd National car must have competent people. Hiring based on quota will ensure it will be like Proton and fail
You can’t expect much from UiTM, Mara and UIA grads. They do not have skills to run a business, whatmore a car company
At least they have degrees. Our ministers only have fake degrees. Memalukan saja.
Which ministers have fake degrees?
Only abang abang have fake degrees that they print themselves. Irrespective if which gomen is in power
You cannot give away free jobs to people who are not competent. Give jobs to those who deserve it.
This is why our Putrajaya has 1.6 million people, the highest civil servants in the world.
Let us not make DreamEdge as another Proton
Like one said below, don’t be lazy. Do your own google search.
Fin Minister & Edu Ministers for the more prominent ones, then there are plenty more still being found out.
Fake degrees? You better proof what you said, dun’t just say ‘Google Search’.
Painfully true. Our colleges/unis dont encourage students to innovate?
You got it wrong. Proton was like that because of old man. Old man got cronies in proton. Proton now better because geely kicked out old man cronies. Thats that. D.edge is one of old man cronies. So it will turn the same, as the unfortunate had happen to P1. With p3, all the old man cronies got kicked out by proton will get job in p3. For item cost 50cent, they will sell RM3 to p3, under directive of old man. Dreamedge is old man big time cronies.
Nothing to do with company and cronies. It is the lazy attitude of the workers that made P1 collapse. It is the entitlement attitude and ketuanan issues of the workers that made Proton bust.
Don’t blame the world.
When you are entitled to contract & projects. $$$ falling from the sky for 60year
Just Dream and dream on; I worked with Proton doing testing 15 years ago. The “Bumi” Engineer in- charge couldn’t understand basic engineering of s/s (Stress and Strain relationship). Your fundamentals are distorted. You r long way correcting this.
Interesting you said that because they now do finite analysis on the structural integrity of their chassis. Times change and people has improved, why still harp on an era when they were still rebadging?
What will be the car name? Dream sedan? Dream suv? Dream mpv?
Mentri Daydream
Bashers can only day dream.
Mimpi sedan, Nightmare suv, mimpi mvp ngeri…
Inyourwet Dream…. :)
Mimpi to the moon Hatchback, DayDream Sedan, Nightmare suv, Mimpi Ngeri MPV… more to come in next year Q4…
Proton Mimpian.
Perodua Mimpi Ngeri
Dream On1, Dream On2, Dream On3
Dream on..
There are two big questions that need to be asked before we think we are so great and to embark on another white elephant project wasting tax payers money which most likely require future potential bailouts.
Firstly, Geely was born in 1997. Proton was born in 1985. This means Proton is older than Geely by 12 years and should be teaching Geely how to do business. Unfortunately, Geely is the one teaching us!
So, how come Geely can make clean profit US$30 billion (RM140 billion) in 2018?
Proton also had the China market to market their cars. Infact, Proton had a better advantage over Geely. Proton had the whole world markets to market our Protons. Geely had only China to market their cars until recently.
So what happened to Proton? We should be teaching Geely and not Geely teaching us. What did we learn from Mitsubishi the past 25 years when the Japanese tried to transfer technology to us?
Another issue is Hyundai and Kia. In the 80s and 90s, Proton was light years ahead of Hyundai and Kia. Hyundai and Kia ws the laughing stock of the world.
But today, Hyundai and Kia sell 8 million cars globally but Proton only sells 55,000 cars per annum. Hyundai and Kia are sales leaders in many first world countries like USA and Australia.
What did we do wrong? Until we analyse such questions, no point we make our own 3rd National Car.
Don’t you badmouth our glorious successful Proton. P1>better than all cars in the world even Ferrari S.P.A cannot beat them. My upvotes will prove you wrong and show P1 superior mentality and superior ignorance.
Betui! All hail P1 Hydra.
Why I cannot register or post
Please, no NAZA please.
Peugeot and Kia owners knew all too well how Naza is the most incompetent car maker.
Of course no NAZA, because Dreamedge got it.
Probably because NAZA got too close to najib…
If its kia then its ok.
I seriously doubt DreamEdge has the capability or knowledge in making a sellable car. Maybe rapid prototyping or concept car but this is where Daihatsu comes in. However, Daihatsu itself is in the affordable segment and doesn’t have Range Extenders/Electric Motors capability. Then again why should Daihatsu fully support a volume business when it has stakes in Perodua. I would love to be proven wrong but I guess we would have to wait and see. Also, private funding but vendor community needs assistance from government as well. Has the government full thought through it.
Sure rebadge again lar.
Kia got my Surat sokongan yb,
“modeling and analysis in computer-aided design, engineering and manufacturing (CAD/CAE/CAM) to product design/development in a broad spectrum of areas”
Meaning they have no knowledge in ACTUAL PRODUCTION?!?! If it sounds like fish, and smell like a fish…..
Daihatsu will be the technical partner.
Technical partner is nothing more than an advisor. They aren’t the ones doing the production work, unless you’re leaving to them. In that sense, what make Dreamedge different than Perodua?
Want to know the details? Work with them, else sabar. Jgn tak sabar2 bash when you don’t know the details.
DreamEDGE Sdn Bhd largest shareholder is Syarikat Venturetech Sdn BHD, which is 100% owned by MIGHT (Malaysia Industry Government Group for High Technology, an agency under Prime Minister Department).
As they say, follow the money trail.
So it’s not a private venture after all?! LGE you got some explaining to do here!
So? What’s the problem?
They told us it was a private venture and no taxpayer money was used. They barefaced lied to us.
Correcto. Proton Drb was a private venture and no taxpayer money was used. bailout…
Which is exactly why when Pakatan told us no taxpayer money will be involved, we find their statement unbelievable which now confirmed our suspicions. They brought out all the song and dance act including an arab sheikh willing to donate RM1.6 Trillion into this project and all this while the money is actually coming from us. Really disappointed being lied to yet again. We had even trusted them, well not anymore.
Yessss…. who are they you ask? We made sure their real history is untraceable. Nobody will know. All is going according to keikaku.
Even 1MDB is traceable, else Najib would not have been caught.
Nobody will know. coz cheqbuk & statements not be sent to residence. oso delete chat logs.
Lolwhut? TuneD? So it was them that came out with fugly bodykits which nobody wanted and Proton had never asked? And these guys are the ones entrusted for 3rd national car project? Oh my gawd!
Yes bro, proton was forced to accept it at high price for it. No choice mahatir directive. Now proton dont suffer because no maha dictator.deswai mahatir very upset when proton goez to geely. His crnies cannot suck blood money from proton anymore.
Daddy kasi, komplen. bila daddy tak kasi, lg kuat komplen. deswai baek daddy kasi saya.
Dear Sir,
Just like to inform you that Alam Perkasa is one of the proposals submitted on the date as requested by MITI in October 2018.
We were eve invited to a clarification meeting by MITI.
It would be interesting if you can get the full list of the proposals submitted from MITI and publish it.
If you don’t qualify, don’t make a big deal about it. Still want the easy way our in life and looking at crony system.
Still think bumi company can get automatic contract?
Of course not! In New Malaysia, its now bumi company with cable directly connected that automatic gets the contract. Keep up with the Ubah, my friend.
Who are the shareholders?? What kind of article is this
If it is ultimately owned by MOF thus the govt itself… it doesn’t really matter who the individual shareholders are. What matters is people’s money is being used to fund this project WHEN they said they wouldn’t use people’s money. PH GOVT LIED TO THE PEOPLE.
Behind the new national car… is an old delusional man.
Behind the old national car… also an old man. Without old man, no national car. Be grateful.
And why should I be grateful that without a national car, we would have first world public transports like Singapore and we wouldn’t have lost so much money in this project (now times two)?
NEP by Bapak 1970, from 49 years ago. we wouldn’t have lost so much money, thks NEP.
NEP when started had enriched the lives of tens of thousand pioneers, with their generation it would stretch to hundreds of thousands. NEP didn’t lose money but it was the crony projects of Mahathir tacked onto NEP which lost massive amount of money.
Absolutely agreed. Profitable making Felda, Lth, Ltat, Fgv are all NEP crony projects. The lives of tens of thousand pioneers enriched, peace upon MY govt..
Grateful for what? For sharing your fathers money? This country would be far better off without national car, that way all car makers can give us their best quality cars at competitive pricing.
National car is just to make certain people rich, open corruption. The old man done some good but he is no saint.
So we should have closed down Proton long ago?
Good effort. But please, please, please engage some external designers and don’t bring back the design language of your first TuneD kits.
“At today’s announcement of DreamEdge’s appointment as the lead for the new national car, it was revealed that bidding talks with the government for the project began six months ago.”
There isn’t any appointment. When Tun announced NNCP at Japan, Adri was with him during that trip. They already decided dreamedge to be the NNCP. No need to do BS stuff like ‘bidding’ la. no such bidding occured
While I appreciate what Tun has done for Malaysia, I really think it’s time for him to step back and let someone else take over. We seem to be going in an endless loop! How is this going to be different than Proton? When you call it a “National Car”, it’s implied that the government is going to provide assistance (i.e money). And in the end, we the taxpayers are going to end up paying for it! Just look at MAS! Enough of this nonsense, drop car tax, open up the market and encourage manufacturers to open up factories here!
Dream Edge = syoik sendiri?
Shortlisted by the government? If this is a true private project, why waste a single effort by the government to do anything? The salaries of the people doing the shortlisting?
Why not just let a few private car companies fight it out and compete on their own?
AND, why not support Proton? It’s still 51% owned locally. Why create another rival for Proton & Perodua? When already there are so many international rivals?
Every rakyat knows this is an ego project by one person, and suspicious that it’s created to line pockets of Tunnies.
Jinggo i 100% agree with you
Why I cannot register?
s+#t……billions will be wasted…..again….
please no more national car project. enough is enough. we malaysian dreaming of owning & driving a mercedes, bmw, audi, volvo & any other continental cars with reasonable & affordable price. please… please.. no more proton, perodua, protiga,…
The saga, persona and preve looks sucks and I can imagine the new national car body style will be outdated and going to fail
We need better roads. A 3rd car can withstand our roads no better
Row row row your boat..
another project to squeeze malaysians and make cronies rich,they will start penalising foreign makes with excessive taxes and indirectly force us to buy low grade junk for high prices..then when it fall on its face losing billions of taxpayers money the government will buy it back at a profit to these cronies..90s are back again and malaysians be screwed up their asses yet again..
In short, another CRONY.
Malaysia Baru, Birth of Non Needed 3rd National Car.
Awesome
I am going to vote for BN next round…
We all will!
Me Too!
Go ahead and vote for a racist government
Better a racist one than one we cannot trust to lead us!
I’m no racist and I abhor racism, but I would gladly vote for them. Better than this lying, scheming AND racist government we have today.
Tengkiu! I’ll be free next round. Muahaha…
Be a Phoenix. RISE!!!
There is no justification for a new national car. Economically its unfeasable. Proton and perodua have economy of scale by having bigger partners in geely and daihatsu.
And small volume manufacturers focus on high costs cars.
Cannot suck blood then open a new one lo…
Please real automotive experts.
Just poach or head hunting them
Kroni siapa?
Well… if they’re working on a new design C,D segment with the drive & powertrain of an Altis or Camry at a cheaper price…. why not????
Can’t believe that they are credible enough to come up with their own design and engine.Now understand that it’s what we call copy cat the works of existing Japanese players . Arigato PM , As usual this company will sub con the contract to Japanese and finally claim as Malaysian car, damned stupid as always.
R&D office at Shibuya? Whats next? Assembly plant at Bukit Bintang.
I have no grudge against anyone or anything here. But I do think that national car project which starts with proton is just an excuse for government to imply high tax for imported cars and to give ap just to selected persons. The ‘protection’ terms for national car was placed to allow some people or organizations to make easy money. That’s might be the reason it was fine for proton not to gain anything although has been in field for such a long time.
New government has taken over but unfortunately the old policies are still in effect. Most malaysian forever will have to own cheap and low tech cars. Imported cars are way too expensive.
Speculating, believe that four contributing/skills areas played a part in the decision e.g Technology/Engineering (Daihatsu), Markets (Asean), Private financing and Bumiputra policy. No problem with any of the above areas.
With the short timeframe its pretty much going to be a rebadged daihatsu. But which one?
Doesn’t matter, Just Do it.
But please do this first,
https://www.iso.org/standard/50038.html
As long as there is this mentality of race based supremacy lives on even after 60 yrs of post independence, n foolush religious bigotry, This nation has no hope to come up. This many yrs in d pretext of helping the Bumiputeras majority of malay race, the country had only has brought up numerous high minded publuc money squanderers. They flock together n help each other to squander millions n billions. Then hv supress the basic needs of d none Bumis who worked hard n has merits. Excuse back doors. The whole country is led much back door brains n judging the real brains. Can there b success? Will there be a blessing? Just compare these 60 yrs of their performance with d NEP too what hv we gain? Omly shame when we see our tiny neighbour Singapore who has d same etnics as ours except for d nons brain n blood sucking policy which hails d lazy n lack of attitudes. Feel sick. Did they change? No.
Pada 2017, Yuichi Sanada mula bertugas sebagai Penasihat Teknikal di Dream Edge, Cyberjaya.
Lagenda Nismo ini adalah key person yang menerajui Nismo sebagai presiden.
Why did this old timer not choose alam perkasa? It is far more promising than dreamEdge. I want to know why. Probably the last choice I would choose to make this 3rd national car with. All because of its links with Japan!? C’MON MAN. I realised mahathir is too huggy to Japanese that its getting obviously too cheesy!! Scotty kilmer had mentioned Toyotas these days aren’t as reliable as people still believe. honestly, DOESNT SOUND SO “CHRIS BREEZY!! ” nope! If I was PM, I would have middle fingered on it already, because we wouldn’t spend any government tax by any coin on an unpromising investment. Please choose alam perkasa, they have personal backing and needs no government support to make a good SUV concept and they can already grange a working model after six months.
Y not allow Banglas to do the jobs VERY WELL.
We have a preferred race,others cant be empĺoyed. What do the preferred race do?
We we are suffering.
i bet the modus operandi of this project is no different than 1mdb. gomen money is secretly put into this ‘private’ company…
our dreams of building the country is a the edge.