Toyota Harrier gets 45,000 orders for first month in Japan – 15 times projected monthly sales volume

Toyota Harrier gets 45,000 orders for first month in Japan – 15 times projected monthly sales volume

The Toyota Harrier is certainly well received in the brand’s home market. It has accumulated around 45,000 orders for the Harrier in the first month since its launch in Japan, or 15 times its projected monthly sales of 3,100 units, Asahi Shimbun reported.

The greater-than-expected popularity of the latest Harrier means that the orders will take up to five months to be delivered, the automaker told the Japanese news outlet. At launch, the Harrier has been priced in Japan from 2,990,000 yen (RM119,638) for the base 2.0 litre S variant, up to 5,040,000 yen (RM201,495) for the 2.5 litre hybrid E-Four Z variant with the Leather Package.

The Harrier nameplate was first launched in Japan in the late Nineties, though it didn’t start out as a standalone Toyota model, instead it was twinned with the Lexus RX as the firm’s luxury SUV entrant. More than 370,000 units of the RX were sold in just five years, and the Harrier/RX parallel continued into the second generation dubbed the XU30.

Toyota Harrier gets 45,000 orders for first month in Japan – 15 times projected monthly sales volume

The Harrier is known in the North American market as the Venza

The third generation was where the two diverged, as the Lexus RX continued with the Toyota K platform, while the third-generation XU60 Harrier instead adopted the slightly smaller Toyota MC platform, though this also underpinned a wide variety of models from the Prius through to the Alphard, as well as the Lexus LM. This also meant that while the RX continued with a selection of V6 engines, the Harrier made do with a 2.0 litre four-cylinder unit.

The debut of the latest, fourth-generation Harrier sees it brought back up to size with the GA-K platform of Toyota New Global Architecture (TNGA) origin, which underpins the likes of the XV70 Toyota Camry, XZ10 Lexus ES, XX50 Toyota Avalon, and XA50 Toyota RAV4.

The Harrier is known as the Venza for the North American market, where the Venza gets the 2.5 litre hybrid engine as the sole powertrain of choice; the Japanese-market Harrier gets 218 PS hybrid driveline (E-Four variants get 222 PS) as well as the 2.0 litre petrol engine with 171 PS and 207 Nm of torque.

GALLERY: 2020 Toyota Harrier

GALLERY: 2021 Toyota Venza

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Mick Chan

Open roads and closed circuits hold great allure for Mick Chan. Driving heaven to him is exercising a playful chassis on twisty paths; prizes ergonomics and involvement over gadgetry. Spent three years at a motoring newspaper and short stint with a magazine prior to joining this website.

 

Comments

  • M & B on Jul 20, 2020 at 11:20 am

    Congrats Toyota

    Like or Dislike: Thumb up 4 Thumb down 0
    • Rakyat Malaysia on Jul 20, 2020 at 5:32 pm

      Lucky we getting the mini Harrier with Perodua D55L SUV here

      Like or Dislike: Thumb up 3 Thumb down 1
      • Civic Turbo 2018 on Jul 21, 2020 at 4:04 pm

        While UMW MALAYSIA still suffer to digest 2019 Harrier stocks….

        Like or Dislike: Thumb up 0 Thumb down 0
  • Marca on Jul 20, 2020 at 11:23 am

    Kinda like toyota harrier will be popular to Japan. Fuyooh

    Like or Dislike: Thumb up 3 Thumb down 1
    • 45k isn’t a lot in their market, altho that many from a single model in their highly fragmented and niche heavy car market meant it is a somewhat popular car but not to the levels that Saga or Myvi got here.

      Like or Dislike: Thumb up 3 Thumb down 14
      • Kisahi on Jul 20, 2020 at 3:00 pm

        Lol! Get your meanings right bro. 45k is very huge amount of people in their market which is somewhat the same levels as Myvi or Saga that got here

        Like or Dislike: Thumb up 8 Thumb down 2
        • EDITOR on Jul 20, 2020 at 5:37 pm

          Japan domestic market sold 5million cars in 2019. 45k only represents less than 1% of that total. Is this the same as nearly 30-40% sold each year comprising of Sagas & Myvis in Malaysia? Hardly. Read up more.

          Like or Dislike: Thumb up 2 Thumb down 12
  • bagus on Jul 20, 2020 at 11:23 am

    That mean our market will be flooded with grey import units in 2 years time.

    Like or Dislike: Thumb up 4 Thumb down 1
  • Datuk on Jul 20, 2020 at 11:24 am

    Toyota Harrier: 1st month 45,000 bookings. 15x expectation.

    Toyota Raize: 1st month 32,000 bookings. 8x expectation.

    https://paultan.org/cn/2019/12/06/toyota-raize-received-over-32k-booking-in-a-month-after-its-unveiled-in-japan/

    Japanese best Selling SUV, C-HR, Raize and now Toyota Harrier.

    Like or Dislike: Thumb up 3 Thumb down 0
  • Nice

    Like or Dislike: Thumb up 2 Thumb down 0
  • Summer Hill on Jul 20, 2020 at 11:57 am

    Extremely fun SUV

    Like or Dislike: Thumb up 2 Thumb down 0
  • Jia Ren on Jul 20, 2020 at 11:59 am

    Bring it here

    Like or Dislike: Thumb up 2 Thumb down 0
  • Chow Wei Zhen on Jul 20, 2020 at 12:15 pm

    Keep moving! Keep moving

    Like or Dislike: Thumb up 5 Thumb down 0
  • Overpriced always on Jul 20, 2020 at 2:04 pm

    Overpriced with outdated tech, x70 is the best

    Like or Dislike: Thumb up 2 Thumb down 29
    • Worse, when it officially comes here it becomes kosong spec.

      Like or Dislike: Thumb up 2 Thumb down 3
      • Bakerloo on Jul 20, 2020 at 5:12 pm

        You mean some of honda models like HRV are all kosong, especially for new city turbo.

        Like or Dislike: Thumb up 5 Thumb down 1
  • Amdunfreak on Jul 20, 2020 at 3:24 pm

    Many units are ordered.. Put in slight use. Wait one or two years and headed to Malaysia for the Grey importers.. Yeah

    Like or Dislike: Thumb up 0 Thumb down 0
 

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