Honda trademarks CR-Z name in US, what’s going on?

Honda trademarks CR-Z name in US, what’s going on?

What’s going on here? Media in the US have discovered Honda filing a recent trademark application with the United States Patent and Trademark Office, for the CR-Z name. As we all know, the Honda CR-Z – the hybrid-powered spiritual successor to the CR-X of the 80s – bowed out in mid-2016 with no news of a next generation.

Is this trademark filing a first hint that the CR-Z will be revived? Possibly, but it could also be Honda tying up loose ends and preventing others from using its name. It could be that someone was doing a sweep and realised some unfinished business – model names that weren’t yet locked up.

But is there a chance? Let’s hope so. Any coupe, any car with a sporty flavour should be celebrated by enthusiasts these days. Beggars can’t be choosers, and car enthusiasts could well be proverbial beggars in the new car scene in the near future.

Honda trademarks CR-Z name in US, what’s going on?

The CR-Z will never be a Honda performance legend, but it was a trailblazer. A sporty hybrid didn’t exist when Honda turned their Tokyo showstar into reality in 2010, and certainly not a hybrid with a manual gearbox. It didn’t fly like the flyweight VTEC hero of old, though, and that’s perhaps why it won’t be remembered so fondly in decades to come.

The final version of the CR-Z was the 2016 Alpha Final Label, which like all facelift models, had a 1.5 litre i-VTEC engine, Integrated Motor Assist (IMA) e-motor and 18.8 kW lithium-ion battery. Together, they did 136 PS and 190 Nm of torque.

Those figures won’t set any eyes alight, but it was good enough to make the CR-Z the ideal daily for me for over six years. The coming together of a shape unlike any other (other than a doorstop), decent FC and the best manual shift in town (only bettered by Type Rs) was – and still is – a rare combo. One more time, Honda?

GALLERY: 2016 Honda CR-Z Alpha Final Label


GALLERY: 2016 Honda CR-Z facelift at IIMS

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Danny Tan

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.

 

Comments

  • Aura89 on Aug 04, 2020 at 12:53 pm

    Someone forgot to patent CR-Z naming in the land of patents and lawsuits. Such a missed opportunity.

    Like or Dislike: Thumb up 1 Thumb down 0
  • Azzumie on Aug 04, 2020 at 2:56 pm

    It is definitely a fun car, been using it for 4 years since it was launched. Would have keep it until today if not of financial issues previously. The most solid stick shift so far.

    Like or Dislike: Thumb up 2 Thumb down 0
  • ThePolygon on Aug 04, 2020 at 4:27 pm

    Full EV version for CR-Z this time? Take my monehhhhh…

    Like or Dislike: Thumb up 0 Thumb down 0
 

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