Given that the G22 BMW 4 Series has been intentionally designed to set itself further apart from its four-door sibling, the 3 Series, BMW head of exterior design Christopher Weil says he is aware of the polarising reception for the coupe, although adding that he is open to customers choosing to modify the look of their 4 Series, including its grille, Cars Guide reported.
“We wanted to distance the 4 Series more from the 3 Series. they were very much the same, let’s say, in design expression, and now we wanted to split up the characters,” said Weil, referring to the previous-generation 3 Series and 4 Series.
“The 4 Series, in our aim, should be more expressive, more progressive and also more elegant than the 3 Series. They are two different cars addressing two different sorts of customers,” he said. On the M division offerings, the vertically oriented grilles feature on both the G80 M3 sedan as well as the G82 M4 coupe.
There’s a parallel with the world of two wheels, too, says Weil, who likes the idea of customising a car as is done with motorcycles. If people think they can make a car’s styling more suited to their preferences, “of course they should do it,” Weil said.
From within the BMW Motorrad brand alone there are numerous bikes which have served as the basis for custom work, such as the Blechmann R18 custom bike and the Nmoto Nostalgia Project R, to name but two. We’ve also photographed locally the BMW x Heiwa R nineT Scrambler, which was built in cooperation with BMW Motorrad.
Back on four wheels – BMW offers ‘very expressive pieces’ of equipment towards that objective, as the German manufacturer has offered a host of parts for various models, both regular and M division cars, including the 4 Series.
That said, the head of exterior design also believes that polarising opinion with design is a good thing, as he thinks there are already enough cars in the BMW line-up which ‘address classical themes of classical beauty, and the company wants to ‘shift boundaries’ with products like the 4 Series, he said.
“We are hoping that this car appeals to young customers, but I would say if young or old, it’s addressing a certain mindset,” Weil said. Your thoughts, dear readers?
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Conti Ah Beng Level 4.0 Mod
I want to have much bigger nostrils pls
The design looks very good and grow on you from time to time… I believe this design will becomes a trend in the future
BMW is similar to Apple.. people will buy for the name no matter how bad the products are. I’m not surprised if most BMW owners own iPhones. Due to the limited functionality, turn signals are not part of the package.
You r wrong. BMW is not like apple. Their tech like bmw connected drive which let you unlock your car with cards, with phone, with smart watch, apps that let you switch on aircon, swith in headlights, horn, check fuel range, unlock car, push destination, remote start engine, personal assistance, auto sos trugger during emergency, enter of perosnal account for every bmw for personal settings inclusing chair position, lighting, and more is at front of the industry. Their core competence of great handling balance, excellent NVH, great engine response and power etc is also among the top of industry. So, it is indeed a good car with good design
I never heard people lining up to buy a BMW. Meanwhile Tesla on the other hand selling over half million Cybertruck despite negative feedback on its design cue. Same as iPhone launching old tech in their new phone where fans still applause and eagerly pre-order before it’s even produced.
They didn’t sell half a million CT lol. They got lots of preorders… because the preorder cost is only $100.
All I can say is they did a bad job at it. If there’s one thing I want BMW to do is that they change the 4er interior design to differentiate it from the 3er.
I think they did a really bad job in f30 design. G20 is so much nicer and handsome than f30. Even generation before f30 is good. My GF whener she saw a f30 she like meh..look too dip nose like a servant bow. Not classy and not sporty. F10 of the same generation is sporty and classy. F30 is just…glad its time is over. The 4 series grows with time and look nicer and nicer. Everyone that i show to them just wow and like the design other than those in car forum. Guess bmw take ideas from the ordinary buyers and not car forum ppl. Refreshing design.
Modifying is good. All owners should do it so BMW no need to honor their warranties.
BMW are open to owners modifying their 4 series, BMW are also open to voiding all warranty for said modded cars.