30 minutes with Shafriman: Sepang CEO talks about the loss of Petronas sponsorship and moving forward

30 minutes with Shafriman: Sepang CEO talks about the loss of Petronas sponsorship and moving forward

In a press conference with Malaysian media, Sepang International Circuit chief executive officer Azhan Shafriman Hanif reiterated that its efforts to develop national motorcycle racing talent from the grassroots up are still in place and will continue. With the ending of Petronas’s sponsorship, SIC will have no involvement with Sepang Racing Team (SRT) which will now become a separate entity.

“Yes, SRT, or whatever form it will take next year, will be under (team principal) Datuk Razlan Razali and will compete in MotoGP, while the Moto2 and Moto3 teams will be dropped. As to what plans he may have, I’ll leave it to him and the team to explain in due course,” said Shafriman.

For the 2020 MotoGP championship season, Petronas has ended its sponsorship contract with SIC, with the circuit management now inviting sponsors, both big and small, for motorsports and other events at the circuit. “We are open to sponsors but of course with these tough times facing the (motorsports) industry, budgets are being reduced, we understand this. We are open to exploring avenues for non-traditional sponsors as well for the development of motorsports in Malaysia,” Shafriman added.

30 minutes with Shafriman: Sepang CEO talks about the loss of Petronas sponsorship and moving forward

Azhan Shafriman Hanif (seated, right)

Petronas, via its lubrication products arm Petronas Lubricants and the Sprinta brand, had a five-year contract with SIC for sponsorship of a racing team. The aim of the contract was to push forward Petronas lubricants on a global platform and a source in the industry informed paultan.org MotoGP was seen as the ideal platform for penetrating the two-wheeler market.

“As per the press release from the Ministry of Youth and Sport (KBS), the aim of the contract was achieved,” Shafirman said, “but there will be opportunities for SIC to work with Petronas in the future, moving forward.” Asked whether this might involve one-off events and races, Shafriman explained, “there are always opportunities for collaboration with Petronas and other sponsors.”

For the remaining 2021 racing season, SIC has four riders competing in the FIM CEV championship with Hakim Danish and Sharul Ezwan in the European Talent Cup, Syarifuddin Azman in the FIM CEV Moto3 category and Adam Norrodin in the FIM CEV Moto2 class.

30 minutes with Shafriman: Sepang CEO talks about the loss of Petronas sponsorship and moving forward

Speaking on plans for the young Malaysian motorcycle racers competing in Europe, Shafriman said plans have been put in place to further bolster the team, including the hiring of Malaysian Olympic cyclist Josiah Ng to help train them in fitness and mental fitness. Additionally, TV and motorsports personality Nurul Alis Aidil Akhbar, popularly known as Kiki, has be brought on to work on the SIC Racing Team’s public relations.

“We have not stopped developing young racing talent in Malaysia with the aim of putting them on the international stage. But this means there is a performance criteria that has to be met, we don’t want to have a Malaysian rider in the team just because he is Malaysian,” explained Shafriman.

30 minutes with Shafriman: Sepang CEO talks about the loss of Petronas sponsorship and moving forward

“Our riders here in Malaysia have a lot of talent and we aim to give them a platform to develop the talent,” he said. Shafriman was however realistic about the chances of SIC’s young riders in CEV moving up to MotoGP and its associated championships, Moto2 and Moto3.

Deliberating on a question asked on whether the Malaysian racers will have it tougher now that there isn’t a Malaysian sponsored team in MotoGP, Shafriman said, “yes, it will be a little tougher. There is no such thing as automatic promotion into the premier classes, of course. A place on the team is based on performance. This means they will have to work harder and compete with the rest of field for a place.”

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Mohan K Ramanujam

Coming with diverse and extensive experience in heavy engineering, Mohan enjoys making anything with wheels go fast, especially motorcycles. His weapon of choice is the Desmoquattro engine, and he has a penchant for anything with a dash of Italian design. Strangely enough, he insists he's a slow rider.

 

Comments

  • Mirage on Aug 17, 2021 at 1:57 pm

    Must read between the lines

    Shafriman will not talk bad about RR as he was handpicked by RR to run SIC when RR went full time running SRT.

    He never explicitly mention that SRT was always a separate entity from SIC all this while, Sepang Racing Team is an entity fully owned by RR and his brother. Which is why a very convoluted way of explaining Petronas sponsorship ending by all this press releases.

    Petronas give the sponsorship to SIC when SIC was managed by RR, but then RR created a separate entity that is very similar in name to SIC which is the SRT, that he fully owns and channels the funding that he got for SIC into SRT. Which is why when RR got the money he left SIC, but putting his own handpicked successor to run SIC. This looks very similar to the AABAR fiasco of the 1MDB.

    Which is why the actual malaysian MotoGP rider development programme only got scraps of money leftover rather than being the main beneficiary for the Petronas Sponsorship.

    When Petronas pulls out the sponsorship because of RR mismanagement and deception, the main loser is all of the youngsters still in development to go to MotoGP.

    Would be interesting if SPRM could have a look at this.

    Like or Dislike: Thumb up 35 Thumb down 0
    • donno on Aug 17, 2021 at 5:52 pm

      Will Paultan have the balls to find out and write the real story about this? Or will they just kowtow to the official explanation from SIC?

      Like or Dislike: Thumb up 6 Thumb down 0
 

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