Honda Malaysia official certified used car programme to launch in 2022, Cheras dealer to kick off – report

Honda Malaysia official certified used car programme to launch in 2022, Cheras dealer to kick off – report

Honda Malaysia (HM) is setting up an official certified used car programme that will kick off in 2022. Think Toyota’s Topmark, Perodua’s POV and BMW Premium Selection.

UPDATE: MeGroup has clarified that while it is entering the used car business, it is the company’s own initiative and not under a Honda Malaysia certified used car programme.

This was revealed by MeGroup, which has been appointed as an authorised used car dealer by HM on October 11 under the Honda certified used car programme (HCU), reported by The Edge Singapore. The SGX Catalist-listed company says that operations for HCU will start on January 1, 2022, and its Honda Cheras dealership will carry out the pilot programme.

“In diversifying the group’s income stream, the dealership business was recently appointed by Honda Malaysia as an authorised dealer for used cars. This pilot programme will add on to our current dealership’s overall revenue contribution, and we hope to keep growing our used car segment under MeGroup’s dealership business,” said executive director Carol Wong.

Honda Malaysia official certified used car programme to launch in 2022, Cheras dealer to kick off – report

MeGroup describes itself as a Malaysian-based automotive company involved in the manufacturing of NVH and non-NVH components, as well as the operation of car dealerships. The NVH components include headliners and engine outers that are incorporated into various areas of the car, while examples of the non-NVH components are parcel trays and board assembly decks.

Honda aside, the group has dealerships for Ford, Hyundai, Mazda, Mitsubishi and Peugeot. It is also setting up a Proton outlet that is set to open its doors at the end of the year.

What can consumers expect from Honda Malaysia’s certified used car programme? Like similar existing schemes, one can expect peace of mind via through inspection, structurally sound cars, as well as some sort of warranty. Toyota’s Topmark touts up to two years of warranty while Perodua POV advertises up to 18 months.

Having its own used car programme usually means that a brand can maintain some control over residual values, but given that Hondas already command good money, this will be another revenue stream for the company. Used cars are hot now, not just here but globally as well.

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Danny Tan

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.

 

Comments

  • Tahniah honda! Luaskan kuasa mu..

    Like or Dislike: Thumb up 3 Thumb down 4
  • 2nd hander on Oct 12, 2021 at 7:56 am

    Yeah, used cars are hot now but don’t know for how long. Better 1st put in place a strategy to protect residual values.

    Like or Dislike: Thumb up 0 Thumb down 0
 

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