Mitsubishi Triton sales up 24% on previous financial year, 21.4% market share in pick-up truck segment

Mitsubishi Triton sales up 24% on previous financial year, 21.4% market share in pick-up truck segment

Mitsubishi Motors Malaysia (MMM) has announced its sales performance for the company’s financial year 2021, which ended in March 2022. MMM sold 19,217 units in FY21, a 66% increase compared to the previous financial year, achieved with the background of Malaysia’s total industry volume (TIV) shrinking by 6.7%.

With that, MMM says that Mitsubishi is now “comfortably in the top three spots of the non-national automotive category”. Now, we all know who the top two non-nationals are, which means that MMC has overtook traditional No.3 brand Nissan and is ahead of Mazda. Both those brands have a much wider range of passenger models in Malaysia than Mitsu, and both also have pick-up trucks in the local range.

As usual, Mitsubishi’s main striker is the Triton. It’s not the newest kid on the pick-up truck block, but the Triton is “maintaining a solid market share” of around 21.4% in the segment “despite healthy competition from its newly launched rivals”. MMM sold 9,420 units of the Triton in FY21, a 24% increase over the previous financial year.

For the calendar year 2021, the Triton was the MMM’s best-selling model with 9,268 units delivered, 34% more than in 2020. The truck accounted for 53% of MMM’s total sales in 2021.

The Triton is priced from RM81,390 to RM146,600. Check out our review of the range-topping Athlete.

GALLERY: Mitsubishi Triton Athlete

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Danny Tan

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.

 

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