Ford not yet ready against Chinese EVs – chairman

Ford not yet ready against Chinese EVs – chairman

Ford Mustang Mach-E in Malaysia

Ford is yet to be ready to face the competition from upcoming electric vehicles from Chinese manufacturers, its chairman Bill Ford has said in an interview, according to Car Expert.

“They developed very quickly, and they developed them in large scale. And now they’re exporting them. They’re not here [yet] but they’ll come here, we think, at some point we need to be ready, and we’re getting ready, Ford said on the Fareed Zakaria GPS segment of the CNN.

Previously, Ford CEO Jim Farley had said last month that its biggest competitors in the electric vehicle market area not General Motors or Toyota, but Chinese makes such as BYD, Geely, SAIC and Great Wall.

“To beat them, you either have to have a very distinct brand, which we think we do, or you have to beat them on cost. The Chinese are going to be the powerhouse, I think, so I think we see the Chinese as the main competitor, not GM or Toyota,” Farley said according to a separate report.

There are, however, regulations in the United States that will make it more difficult for foreign makes to compete in the US electric vehicle market, Car Expert reported.

The recently-enacted Inflation Reduction Act requires foreign brands to produce their EVs in the US for them to qualify for a US$7,500 (RM35,062) tax credit, and these EVs need their batteries to have at least 40% of their materials sourced from North America or from a US trading partner by 2024 in order to qualify for the credit. The battery materials requirement will increase to 80% by 2027.

The American manufacturer unveiled the Mustang Mach-E in November 2019, notably applying the famous model nameplate for its fully electric crossover. Another combustion engine staple, the F-150 full-sized pick-up truck gained an EV version in the F-150 Lightning in May 2021, and in September last year the Blue Oval unveiled the E-Transit, the pure EV version of its European-market commercial van.

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Mick Chan

Open roads and closed circuits hold great allure for Mick Chan. Driving heaven to him is exercising a playful chassis on twisty paths; prizes ergonomics and involvement over gadgetry. Spent three years at a motoring newspaper and short stint with a magazine prior to joining this website.

 

Comments

  • Takumi on Jun 23, 2023 at 12:40 pm

    look at it this way – the Chinese has been electronic Gods way ahead of any other countries. And EV just so happens to be a large sized electrical appliance.

    Like or Dislike: Thumb up 6 Thumb down 2
    • Ben Yap on Jun 23, 2023 at 1:48 pm

      The Factor Is Cost. China Is Able To Manufacture At Much Lower Cost Than Any Other 1st World Countries.

      Like or Dislike: Thumb up 3 Thumb down 0
      • AutoFrenz racist pak cik on Jun 23, 2023 at 2:47 pm

        Not for any longer. Many companies moving out of China to Vietnam, India etc. labour costs getting expensive in china

        Like or Dislike: Thumb up 1 Thumb down 6
        • EV Viking on Jun 23, 2023 at 9:22 pm

          i think you are not aware that China’s EV manufacturers automate 100% of their EV production line. Geely’s EV production line re 100% automated. the issue of cost is only on the price of materials and R&D, less on labour. That is how China is moving much more ahead. Many conpanies that went away are quietly going back to China because there is no other replacement for China’s whole complete chain. Car manufacturers move out from India because India is not very business friendly.

          Like or Dislike: Thumb up 4 Thumb down 1
    • TikkyTokky on Jun 23, 2023 at 4:29 pm

      Ya money is G_d

      Like or Dislike: Thumb up 2 Thumb down 0
  • LK Cho on Jun 23, 2023 at 4:28 pm

    Also cheap cheap labor in Bangla India etc etc surely can sell cheap no need to pay high wages shareholder happy gov link komapy glory and happy ok la all. Cheap skate also glory glory buy product no research just copy. You see me set good example I use my real name not copy some famous oversea name all talk only people no pride in them self.

    Like or Dislike: Thumb up 2 Thumb down 0
 

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