Volvo’s R badge was originally intended to change the public’s perception on Volvo. While being known for safety is a great branding achivement by itself, it wanted people to know that Volvo is just not all about boring old safety. Thus the R badge was born, first born by the 850 T5 R and later continuing on the new S60 R and V70 R.

The new generation R duo featured turbocharged engines making 300 horsepower, and went from 0 to 100km/h in 5.4 seconds, putting all those 300 horses to the ground through a Haldex all-wheel-drive system.

While Volvo’s R badged vehicles were delicious beasts to begin with, sales figures did not meet expectations. Annual sales targets were set at 3,800 for the S60 R and V70 R, but only managed to hit 1,098 S60 R and 528 V70 R in 2006. Thus the R badge will be dropped beginning 2008 onwards, but Volvo intends to cook up more performance versions in the future, just without the R badge.