Tata LogoBusiness Times reports quoting sources that there are currently four runners in the race for the Tata franchise in Malaysia, currently held by DRB-HICOM’s Scott & English (M) Sdn Bhd. The current franchise agreement will expire in May 2008, and DRB-HICOM holders themselves have expressed that letting the franchise go is one of the options being considered pending results from an internal evaluation.

The interested parties are: 1) DRB-HICOM of course, this would mean they would keep the franchise, 2) the owners of Brooklands Motors Sdn Bhd (Citroen) and Competitive Supreme Sdn Bhd (Ssangyong), 3) Sime Darby Berhad (BMW, Hyundai, Inokom, Alfa Romeo, Land Rover) and 4) Naza.

If Naza gets a hold of the Tata franchise, it will be able to sell the Tata Nano here, probably positioned lower than the Naza Forza. Sime Darby will already have a relationship with Tata through its Land Rover distributorship here as Land Rover has just recently been bought over by Tata.

Related Posts:
Tata Nano archive at this blog

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