Proton LogoProton sold 2,500 cars in the UK last year, but Proton Cars UK managing director Brian Collier is making efforts to improve performance including expanding its dealer network from its current 78 to a total of between 100 to 110 dealers. Proton sales in the UK was at a peak in 1992, an estimated 15,000 cars a year.

According to Collier, Proton enjoys one of the highest brand loyalties in the UK, currently standing at about 70%. Simon Park who is in charge of Proton Cars sales and marketing in the UK says that Proton has fiercely loyal customers and once they have someone as a customer they usually stay with Proton.

I suppose the problem is getting new customers then.

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