Chery Automobile Malaysia opened its largest 3S (sales, services, spare parts) showroom in Malaysia last Friday. The 110,000 sq ft facility, located in Section 13, Petaling Jaya, has 30 service bays and two car wash bays, and is able to accommodate up to 70 cars daily, with a wide variety of services ranging from night drop off service to an express servicing lane available.

The flagship outlet brings to a total 55 sales and service centres for the brand throughout the country. Apart from the new building, facilities and equipment, the brand has also invested in RM5 million worth of spare parts and 73,000 line items to meet growing demands.

The launch of the new facility also saw the introduction of the Eastar ST, essentially a kitted out version of the regular Eastar ES. New features include a new grille, LED running lights, a bodykit as well as some improvements to the interior material and trim. The vehicle, available only in a red exterior shade, goes for RM96,888 on-the-road.

Besides this, there was mention of the brand expanding on Malaysia’s role as its right-hand drive export hub. It is set to increase exports to Thailand, Indonesia, India, Sri Lanka as well as have Pakistan join the list of export countries once its new plant – being built at a cost of RM250 million – is completed by 2015.