Audi is planning an all-out SUV assault in a bid to overthrow BMW off the top of the global luxury sales, with a projected 33 to 40% of total sales coming from their premium soft-roaders. As such, three more models will join the three existing members of the Q family, as confirmed by Audi CEO Rupert Stadler in an interview with AutoNews Europe.
The model that is most likely to be introduced first is a sporty mini SUV positioned below the Audi Q3 (pictured here). The VW Tiguan-based SUV is already rather small, so the rumoured Q2 (could also be named Q4) will probably ride on a shortened MQB platform and take on a coupe form. As for looks, gander at the Crosslane Coupe Concept shown in Paris last year.
Next up is a more traditional large SUV to take on the Mercedes-Benz ML-Class and BMW X5. A full size smaller than the Q7, the Q6 will be a five-seat, sportier alternative to the flagship model, which can then be moved further upmarket. The last addition is still unknown, but a Q6-based BMW X6 rival is a strong possibility.
Why the SUV focus? Because people are going mad over premium SUVs, that’s why. The Audi Q3, Range Rover Evoque and BMW X1 market alone grew a substantial 24% in Europe’s shrinking market last year. Adding more models into that pool makes plenty of sense.
Looking to sell your car? Sell it with Carro.
Honestly, how much more niche must there be the German create?
Audi SUV is nice. Not so many in the market, so making it unique.
Those that think SUV is uncool is so old fashion boys yet to grow up.
Yeah, an X6 from Audi, hopefully it is even more sportier and larger than the current X6, like a huge sportscar sitting on a black cushion, higher than ordinary cars.
Why Audi is so keen to introduce their products in such a wide range. They probably will one day come up with Q5.5, Q5.6….Q6.9?A0.9?
Audi cars r just skodas with a premium badge. Brand short of prestige n heritage which is precisely why they can never the best. For premium car maker its either be the best or nothing.
No! Bently Continental GT is the car!
Why buy Audi? when you can get VW with the same engine and chassis at half of the price.
Touareg!!
I meant Bently Continental GT is the Best car!
Any news when Q5 Hybrid will be comming into the Malaysian Market?
I’m afraid it’ll never come here, as the Q5 hybrid is only made in left-hand drive form.