AudiQ3

Audi is planning an all-out SUV assault in a bid to overthrow BMW off the top of the global luxury sales, with a projected 33 to 40% of total sales coming from their premium soft-roaders. As such, three more models will join the three existing members of the Q family, as confirmed by Audi CEO Rupert Stadler in an interview with AutoNews Europe.

The model that is most likely to be introduced first is a sporty mini SUV positioned below the Audi Q3 (pictured here). The VW Tiguan-based SUV is already rather small, so the rumoured Q2 (could also be named Q4) will probably ride on a shortened MQB platform and take on a coupe form. As for looks, gander at the Crosslane Coupe Concept shown in Paris last year.

Next up is a more traditional large SUV to take on the Mercedes-Benz ML-Class and BMW X5. A full size smaller than the Q7, the Q6 will be a five-seat, sportier alternative to the flagship model, which can then be moved further upmarket. The last addition is still unknown, but a Q6-based BMW X6 rival is a strong possibility.

Why the SUV focus? Because people are going mad over premium SUVs, that’s why. The Audi Q3, Range Rover Evoque and BMW X1 market alone grew a substantial 24% in Europe’s shrinking market last year. Adding more models into that pool makes plenty of sense.