Peugeot 208 launch

The order books have been open for a month now, and some of you may have already gotten up close and personal with it at the Glenmarie showroom or at 1 Utama, but it’s now time to wrap things up – Nasim has officially launched the Peugeot 208 in Malaysia, in five- (RM85,888) and three-door (RM95,888) guises. Prices are OTR with insurance.

The Peugeot 207 successor gets its motivation from a 1.6 litre VTi engine that produces 122 PS and 160 Nm of torque – 140 Nm of which is available from 2,000 rpm. Fuel economy is rated at 6.7 litres per 100 km on a mixed cycle.

In terms of performance, 0-100 km/h is done in 10.7 seconds, while top speed is a respectable 190 km/h. Transmission is handled by a four-speed auto ‘box with Tiptronic and Sport mode.

Peugeot 208 launch

LED DRLs and boomerang-shaped LED rear lamps are the order of the day, with the five-door wearing 16-inch ‘Helium’ alloys wrapped in 195/55 series tyres and the three-door getting 17-inch ‘Oxygen’ alloys with 205/45 series rubber. The pricier variant also gets a panoramic glass roof with mood lighting, which Peugeot says is a segment first.

An aluminium front beam absorber, a strengthened front subframe, laser welding of the roof and extensive use of high- and ultra high-strength steels contribute towards stiffening the Peugeot 208′s structure, while keeping the calories in check – the car tips the scales at a little over a tonne.

The MacPherson strut front suspension has an improved caster angle, resulting in better directional stability, accuracy and feel. A trailing arm with a deformable cross-member axle takes care of things at the back.

Peugeot 208 launch

Semi-bucket ‘Moonlight’ fabric seats are to be found in the five-door, while the three-door gets semi-bucket ‘Sahara’ seats in a combination of leather and fabric. The interior is trimmed in piano black and satin chrome.

The Peugeot 208 gets a seven-inch HD colour touch-screen with USB and Bluetooth, as well as a six-speaker Arkamys sound system. The screen can also display a parking aid with aural and visual assistance, plus trip computer information, amongst others.

There’s a ‘floating’ instrument panel incorporating multi-stage illumination and a colour LCD, as well as a leather-trimmed steering wheel with audio and telephone controls. Auto dual-zone air-con, auto headlamps and auto wipers are also standard across the range.

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Let’s talk dimensions. Length, width and height are 3.96, 2.00 (including wing mirrors),and 1.46 metres respectively, while wheelbase stands at a little over 2.53 metres. The boot can hold 311 litres – fold the back seats and you get 1,152 litres of storage.

Six airbags are standard, as are the familiar plethora of safety aid acronyms: ESP, ABS, EBD, EBA, DSC and ASR. Also to be had are Hill Start Assist, dual ISOFIX points and one-touch electric windows all round. The Peugeot 208 is a five-star Euro NCAP car.

“We have set a sales target of 200 units a month for the new 208,” said Nasim COO Datuk Samson Anand George. He added that the new Pug will contribute significantly to Nasim’s sales target of 8,000 units in 2013, which will represent a 30% increase from the year before. The five-door is expected to make up 80% of Malaysian sales.

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Buyers can have their Peugeot 208 in Passion Silver (five-door only), Digital White, Platinum Black, Virtual Blue or Rogue Red. Offered are a five-year warranty with unlimited mileage, 24-hour Peugeot Assistance and complimentary Peugeot Lounge access.

Want to know how Europe’s best-selling B-segmenter since December drives on Malaysian soil? Read our test drive report here.