Ford has announced that the order books have opened for the Ford Kuga, and in addition to that has also released an estimated RM168,000 price tag for the SUV, which is expected to make its Malaysian market debut sometime in June.
The announcement of the pricing doesn’t veer away from that suggested by an earlier ad on oto.my, which had it at RM163k to RM168k. This is for the only variant that will be arriving, a 1.6 litre EcoBoost Titanium version. The 180 PS and 240 Nm turbocharged lump will be paired to a six-speed SelectShift automatic transmission featuring revised gear ratios and a new torque converter.
Word is that while the arriving vehicle, while tagged as a Titanium level offering, will also incorporate some Trend level kit in a dedicated mix for the Malaysian market. What’s sure to be on are the segment-first hands-free tailgate, in which simply sweeping a foot under the rear bumper allows the opening or closing of the rear tailgate automatically, as well as Torque Vectoring Control.
Also on the kit list are seven airbags, Electronic Stability Control (ESP) with ABS, Trailer Sway Control and Hill Start Assist, Brake Assist and rear parking sensors. Four exterior colours will be available, these being Frozen White, Moondust Silver, Panther Black and Ginger Ale.
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AI-generated Summary ✨
Comments express mixed feelings about the Ford Kuga's price of RM168k, with many feeling it's too high and suggesting it should be priced below RM150k to be more competitive, especially against the Honda CR-V. Some praise its design, features, and sporty look, but concerns about engine power, fuel economy, and reliability also surface. Several commenters compare it to other SUVs like the CX-5, CR-V, and upcoming Proton models, with preferences varying based on practicality, style, and brand loyalty. Many believe it lacks the driving excitement of its predecessor and question whether it can compete effectively in the Malaysian market given its price point. Overall, the sentiment is cautiously optimistic but centered on value for money and positioning within the SUV segment.