venucia-r30

Something interesting from Auto China 2014 in Beijing – Dongfeng-Nissan has unveiled the Venucia R30, a vehicle that’s clearly based on the Nissan March/Micra, but one that’s dropped the cute, rounded face for a more angular, prosaic front end.

It’s the fifth production model from the Venucia sub-brand, which was established in 2010 to develop and design vehicles for the Chinese market. Motivated by a 1.2 litre petrol engine, the Venucia R30 will be priced in the region of 50k RMB (RM26k).

Dongfeng-Nissan has also announced that the Venucia e30 – a rebadged Nissan Leaf – will go on sale in China beginning September.

EV pilot programmes have already started in Guangzhou, Xiangyang and Dalian, with a total of 300 of the electric vehicles recording a total mileage of one million kilometres since December 2013.

The remaining three current Venucia models are the D50, R50 and R50 X. The first two are based on the first-gen Latio sedan and hatch respectively. The R50 X is basically an R50 with SUV-inspired looks, X-Gear-style.

The sub-brand, named after the Roman goddess Venus, sold more than 100,000 cars in 2013 and is targeting a 50% sales increase this year.