UMW Toyota Motor’s Lexus Malaysia division recently reached the milestone of 1,000 units sold since the premium brand was officially launched here at the end of 2006. The 1,000th unit was a Lexus RX 350.
“This is a big achievement for the Lexus brand as it has only been around in the country for just 3 years and operating from only one showroom up till early of this year. It also shows that Lexus vehicles have been well accepted by our Malaysian customers and more importantly they have accepted a true Lexus Experience,” said Kuah Kock Heng, President of Lexus Malaysia.
“With the opening of Lexus 3S Centre in Penang earlier this year and at a later stage in Johor, we can achieve our sales target, hence grow our market share in the premium market segment. In the next few months, Lexus Malaysia will continue to enhance further our product line up,” Kuah added. The company plans to sell 400 cars this year, with 70% of the target already met as of now.
Sounds like a new model is coming soon. IS-F anyone? :)
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AI-generated Summary ✨
Comments highlight that Lexus Malaysia achieved a milestone of 1,000 units sold in three years, with some praising Lexus for quality, reliability, and customer service. Others criticize the brand's pricing, limited local model offerings, and perceived lack of brand prestige compared to Mercedes, BMW, and German cars. Many feel Lexus's sales are modest given the market, and some believe aggressive marketing and expansion could boost sales further. Overall, there is respect for Lexus's reputation but mixed opinions on its market performance.