Lexus Malaysia has opened a new 3S facility in Penang, the brand’s second outlet after Mutiara Damansara. The RM1.5 million facility is situated at Jalan Sultan Ahmad Shah, Georgetown, and the showroom part occupies a total built-up area of 10,000 square feet, including a “luxury lounge” and a café. Another 15,000 square feet is allocated for a service centre and customer parking area, to open in June this year. It is operated by Telagamas Motors, which has 28 years of auto industry experience in the northern region.

“Having completed the ‘Brand Awareness Phase’ over the past three years, we are now moving to expand the network presence. With expansion plans in place, we aim to grow our market share. The opening of Lexus Penang marks the start of extending our reach to be even closer to our customers,” said Kuah Kock Heng, President of Lexus Malaysia.

Last year, Lexus Malaysia put more than 300 new Lexus vehicles on the road, and the RX350 SUV was its biggest seller by some margin. With this new Penang outlet, the UMW Toyota division is targetting 400 vehicles in 2010. Next up for the brand is an outlet in Johor Bahru by the end of the year and possibly a presence in the East Coast and East Malaysia in 2011.

Images of the newly opened centre is after the jump.

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