Škoda unveils new logo and VisionD Concept at Geneva

Some bring concept cars, others bring new models, but Škoda has brought a new logo to Geneva. To be used globally on all models from 2012, the new logo is a more modern looking and simplified version of the old one.

The ‘Skoda Auto’ words have been removed, and the main winged arrow element is now larger. The green colour has been changed to a more vibrant ‘Skoda Green’ hue while the circle has a chrome outline. The new logo is part of a new corporate design for its outlets and materials.

Škoda unveils new logo and VisionD Concept at Geneva

Besides that, Škoda also unveiled the VisionD concept at Geneva. It’s an Octavia-sized car that shows us the brand’s future design direction. An evolution from the current look, it’s very modern but still clearly recognisable as a Škoda. The VisionD’s long wheelbase and short overhangs are a “prerequisite for successful automotive architecture” as they benefit both cabin space and, coupled with a dynamic roof line, looks.

Škoda unveils new logo and VisionD Concept at Geneva

Up front, the new logo stands out as the starting point for all contours. It intersects the horizontal line of the bonnet and sits on top of a grille that’s “unobtrusively shiny”. The headlights are reminiscent of a symbolic four-leaf clover, Škoda says. The C-shaped rear lights meanwhile have become a trademark of sorts, and is the rear section’s defining element.

More pics after the jump.

[zenphotopress number=999 album=2018]

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