Škoda unveils new logo and VisionD Concept at Geneva

Škoda unveils new logo and VisionD Concept at Geneva

Some bring concept cars, others bring new models, but Škoda has brought a new logo to Geneva. To be used globally on all models from 2012, the new logo is a more modern looking and simplified version of the old one.

The ‘Skoda Auto’ words have been removed, and the main winged arrow element is now larger. The green colour has been changed to a more vibrant ‘Skoda Green’ hue while the circle has a chrome outline. The new logo is part of a new corporate design for its outlets and materials.

Škoda unveils new logo and VisionD Concept at Geneva

Besides that, Škoda also unveiled the VisionD concept at Geneva. It’s an Octavia-sized car that shows us the brand’s future design direction. An evolution from the current look, it’s very modern but still clearly recognisable as a Škoda. The VisionD’s long wheelbase and short overhangs are a “prerequisite for successful automotive architecture” as they benefit both cabin space and, coupled with a dynamic roof line, looks.

Škoda unveils new logo and VisionD Concept at Geneva

Up front, the new logo stands out as the starting point for all contours. It intersects the horizontal line of the bonnet and sits on top of a grille that’s “unobtrusively shiny”. The headlights are reminiscent of a symbolic four-leaf clover, Škoda says. The C-shaped rear lights meanwhile have become a trademark of sorts, and is the rear section’s defining element.

More pics after the jump.

[zenphotopress number=999 album=2018]

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Danny Tan

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.

 

Comments

  • scoobylution on Mar 02, 2011 at 11:46 am

    VW seems care much of skoda compare to seat. seat should be rebranding also in order to gain more sales. their design is not bad either.

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  • gracke on Mar 02, 2011 at 12:09 pm

    Now its time for Skoda, their quality and performance can’t be deny! VW’s sister!

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  • Limp Kopi on Mar 02, 2011 at 12:29 pm

    See PROTON …. if you had put aside your personal gains and teamed up with VW …

    U would turn out like this, as oppose to having HUGE LOSSES now….

    Like or Dislike: Thumb up 0 Thumb down 0
  • Roocarroll on Mar 02, 2011 at 12:54 pm

    When did Skoda start making the Gen2? LOL

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    • meet_the _zonan on Mar 04, 2011 at 5:21 pm

      this car is better design.. better 100x than protong gen2.. protong NAH!!

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  • aiyo.. .the same VW concept. Smaller light and make it LED.. that car is a ‘whole new’ concept ady.

    not so creative…. so much cost cuting.

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  • Simon Templer@ Seman Tempe on Mar 02, 2011 at 1:20 pm

    I wld have thought since they are at it, the new design shd be revamped entirely to reflect future aspiration and to move away from the existing dull image of Scoda. Mazda, Toyota, Hyundai, Lexus and even our Proton’s Tiger have all revised its brand look.

    The logo doesn’t seem to catch one’s attention, Is it a bird , a key , a saw , flying arrow ?….it is a MAT SKODing !!!!!!

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    • Kan dia dah tulis jelas-jelas yang logo tu adalah a winged arrow (anak panah bersayap).

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  • waimak on Mar 02, 2011 at 5:14 pm

    Now that guigiaro is under VW, all the design has its influence..

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  • Do you know škoda actually means pity/sad in Slovak/Czech and that’s why they got VW. Proton is sad, dumb and hopeless at the same time

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  • Faisal on Mar 03, 2011 at 10:14 am

    gen2!!

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  • vincent on Mar 03, 2011 at 11:10 am

    Skoda is actually a very good car, those who had sat or driven in it give very good comment about it

    Like or Dislike: Thumb up 0 Thumb down 0
  • st3wp1d on Mar 03, 2011 at 12:41 pm

    yup..you can see the Emas and Neo on their new concept models

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  • will-kill-for-exclusivity on Mar 05, 2011 at 1:18 am

    hope they get their service costs and spare price costs low

    which is something even mama VW needs to take care of

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