Castrol has launched the ‘Hunt for the Strongest’ mobile app game as the second stage of its Castrol EDGE ‘Experience the Strongest’ campaign. Contestants will have to push themselves to the limit for a chance to win the grand prize of an all-expense paid trip to Poland next year to watch EURO 2012 live.

The ‘Experience the Strongest’ consumer campaign rolled out in early October 2011 through an innovative multi-platform campaign designed to inspire confidence in Malaysians to find their own strength and be the strongest they can be.

The campaign is driven by the new and improved Castrol EDGE, now engineered with Titanium Fluid Strength Technology, making it the strongest and most advanced performance oil yet from Castrol. Proven to be up to 40% stronger than a leading competitor and stronger for up to 35% longer, the new Castrol EDGE is able to withstand immense pressures of up to 10,000 kg per square cm, equivalent to the pressure exerted by two elephants standing on top of a stiletto!

“The second stage of the ‘Experience the Strongest’ campaign, called ‘Hunt for the Strongest,’ is a unique first-of-its-kind location-based mobile app game utilising Augmented Reality technology that will see cities in Malaysia being turned into a living virtual board game,” said Mark Ng, marketing director of Castrol Malaysia & Singapore.

“The hunt is a cat and mouse experience where contestants will have to locate, track, run, chase and collect their way to success. The game, which will run for three weeks, will surely test the mental and physical strength of the contestants,” he added.

The ‘Hunt for the Strongest’ location-based mobile app game requires contestants to download the application onto their smartphones and seek out the ‘missing’ Titanium Fluid Strength Technology Elements scattered around Malaysia.

Contestants will start out as the ‘hunter’ for the missing Elements, which will sporadically appear at different locations around Malaysia. However, upon capturing it, they immediately become the ‘hunted’ as they run from the other hunters trying to steal the Elements. If they manage to outrun the other hunters after a period of 15 minutes, the Titanium Fluid Strength Technology Element will be stored as permanent Strength points.

To prevent the other hunters from snatching the Elements away within the 15-minute time period, one can actually locate any new Castrol EDGE engineered with Titanium Fluid Strength Technology pack and scan the pack barcode – doing so automatically confirms the capture of the Element immediately and instantly stores it as permanent Strength points. You can check Castrol’s Facebook page wall from time to time for updates, hints and clues.

The contest runs from November 10 until December 4. At the end of the three-week period, those with the most number of Strength points will be rewarded handsomely. Over 100 prizes are up for grabs, including a Sony Bravia 40-inch LED TV with Blu-ray Disc Home Theatre System, iPad 2, Microsoft Xbox Kinect, Macbook Air laptop, iPod Nano, shopping vouchers, Castrol EDGE oils and of course, the grand prize of an all-expense paid trip to catch EURO 2012 in Poland next year.

To learn more about this first-of-its-kind Augmented Reality mobile hunt, check out Castrol’s Facebook page here or visit www.castroledge.com.my.