Volkswagen Group Malaysia (VGM) has announced its transformative actions in sales and aftersales, in view of enhancing the ownership experience of the brand in this country. Five new initiatives have been laid out, on top of the Volkswagen Experts and Mobility Guarantee programmes introduced recently.
The actions include knowledge transfer and training of 100 newly recruited local technicians and the establishment of three Technical Competence Centre facilities in Malaysia. A Volkswagen Parts Centre will also be opened here to shorten delivery and lead times of spare parts, while selected dealerships will gain new expert concierge services.
To provide customers with a unique experience with the brand and products, a Volkswagen Brand Store will be built soon – the first of its kind in Malaysia. It will also serve as a dealer training centre. Overall, Volkswagen plans to invest more than RM20 million in the next three years on improving facilities/expanding existing ones.
“These actions will deliver the kind of service our customers would expect, and help us to earn the trust of our Malaysian customers,” said VGM MD Armin Keller at tonight’s Volkswagen Das Event showcase.
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AI-generated Summary ✨
The comments reflect mixed sentiments about VW's plans to invest over RM20 million in Malaysia to improve aftersales and address ongoing issues. Many express frustration over persistent DSG transmission problems, poor aftersales service, and long wait times for repairs. Some appreciate VW's efforts to train local technicians and improve parts supply, viewing it as a positive step, while others remain skeptical, citing past experiences with unreliability and service delays. Several comments highlight the high taxes and pricing in Malaysia as contributing to perceived value issues. Overall, while some users welcome the investment as a sign of commitment, many remain critical, emphasizing that actions on the ground and product quality improvements are necessary to restore trust and customer satisfaction.