Volkswagen Group Malaysia (VGM) has announced its transformative actions in sales and aftersales, in view of enhancing the ownership experience of the brand in this country. Five new initiatives have been laid out, on top of the Volkswagen Experts and Mobility Guarantee programmes introduced recently.
The actions include knowledge transfer and training of 100 newly recruited local technicians and the establishment of three Technical Competence Centre facilities in Malaysia. A Volkswagen Parts Centre will also be opened here to shorten delivery and lead times of spare parts, while selected dealerships will gain new expert concierge services.
To provide customers with a unique experience with the brand and products, a Volkswagen Brand Store will be built soon – the first of its kind in Malaysia. It will also serve as a dealer training centre. Overall, Volkswagen plans to invest more than RM20 million in the next three years on improving facilities/expanding existing ones.
“These actions will deliver the kind of service our customers would expect, and help us to earn the trust of our Malaysian customers,” said VGM MD Armin Keller at tonight’s Volkswagen Das Event showcase.
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AI-generated Summary ✨
Comments express mixed sentiments about VW's efforts. Many highlight ongoing DSG issues, poor aftersales service, and high repair costs, with some owners frustrated from repeated failures. Others acknowledge VW's steps to improve training, parts supply, and investments, praising the company's willingness to address consumers' concerns. Several comments stress that genuine quality assurance, better service, and transparency are essential for rebuilding trust. Overall, there is hope but skepticism remains regarding the effectiveness of VW Malaysia's investment and efforts.