Proton Pick-up Concept 2

Revealed at Alami Proton last month, we’ve spotted the Proton Pick-up Concept on public display again. Here, the truck was placed at an incline on top of a steel platform surrounded by shrubbery, giving it a slightly more rugged appearance.

New on the Exora-based pick-up is a new tubular steel sports bar with the “Proton” insignia scribed across it, certainly bringing it much more in line with the traditional pick-up look that we are familiar with.

Elsewhere, not much has changed – the front end might look a little reminiscent of Ford’s F-150 Raptor, but the homegrown effort distinguishes itself with a full-width silver bar across the gaping grille, with the slim LED headlights inset.

Proton Pick-up Concept 14

There are more cues taken from other pick-ups, like the SsangYong Actyon Sports-esque short bed and a tailgate design again lifted from the F-150, but here too the Proton is differentiated, this time by small inset tail lights and grey mouldings across the rear. Large black wheels with massive rock-crawler tyres, a striking metallic red paint job and grey body cladding all-round complete the look.

We also got a closer look at the interior – the Exora-derived dashboard we’ve seen before, but this time we can also spot the reupholstered seats. They look great, with some red-trim and a honeycomb stitch pattern across the centre of the seats.

There’s no word yet on whether this is purely a design study, or if there are any plans to bring such a vehicle into production. Proton has once managed to develop and market a pick-up vehicle based on an existing model – the Wira-based Arena – so perhaps the idea of a pick-up truck built on the Exora platform isn’t such a far fetched idea after all.

It’s worth mentioning that while most pick-ups are built on a ladder-frame chassis, monocoque-based trucks – which this one will be, if based on the Exora – do exist, albeit sparsely, such as the Honda Ridgeline and Australia’s low-riding utes. A front-wheel drive truck is more than a little unconventional, though.

When asked why Proton decided to make a pick-up concept, Proton’s Head of Design Azlan Othman told us that “it’s very simple. Looking at how successful the Jumbuck (the Arena in Australia) was, there’s no reason for us not to look at segments where we were once profitable.” Do note, though, that no real decision has been made regarding its production feasibility just yet.

In any case, do tell us what you think of the Proton Pick-up Concept. Love it, hate it, want it, do make yourself heard in the comments section below.