W213 Mercedes-Benz E-Class CKD launched in Malaysia – from RM349k, up to RM47k less than CBU

W213 Mercedes-Benz E-Class CKD launched in Malaysia – from RM349k, up to RM47k less than CBU

Mercedes-Benz Malaysia (MBM) introduced the fully-imported (CBU) W213 E-Class in Malaysia last year, with a total of four variants for customers to choose from (pricing for each released in stages). Today, the company is relaunching its premium sedan, this time in locally-assembled (CKD) flavour.

Before we get on to the nitty gritty, there’s a bit of disclosure to be aired out first. For starters, only three variants will be CKD, namely the E 200 Avantgarde, E 250 Avantgarde and E 250 Exclusive.

Pricing wise, the E 200 can now be had for RM348,888 (RM47,000 less than the CBU); the E 250 Avantgarde for RM378,888 (RM42,000 less than the CBU); and the E 250 Exclusive for RM383,888 (RM42,000 less than the CBU). That makes it even more affordable than the previous-generation E-Class (W212) CKD sold here – E 200 Avantgarde at RM364,888 and E 250 Avantgarde at RM403,888.

The range-topping E 300 will remain as a CBU model as when it was first introduced, retaining its RM458,888 price tag (all prices mentioned here are on-the-road, without insurance). MBM also previewed a plug-in hybrid variant – the E 350 e – during the launch of the E-Class CKD, which is said to arrive in Q3 this year, priced below RM400k.

W213 Mercedes-Benz E-Class CKD launched in Malaysia – from RM349k, up to RM47k less than CBU

In terms of specifications, all E-Class variants remain unchanged from before, retaining the familiar M 274 DE 20 AL 2.0 litre turbocharged four-cylinder petrol engine (with ECO start/stop function).

On the E 200, the mill is rated at 184 hp and 300 Nm, good for a 0-100 km/h time of 7.7 seconds. Meanwhile, the E 250’s powerplant outputs 211 hp and 350 Nm, bringing the century sprint time down to 6.9 seconds. Unsurprisingly, the E 300 – with its 245 hp and 370 Nm – will achieve the feat the quickest at 6.2 seconds. The E 200 and E 250 has a claimed fuel consumption of 5.9 litres per 100 km, while the E 300 is a tad more at 6.3 l/100 km.

All engines direct their drive to the rear wheels via a 9G-Tronic nine-speed torque converter automatic transmission with a Direct Select column gear selector. Another similarity found on all cars is the Mercedes Agility Control suspension – comfort suspension with selective damping and a 15 mm lowered ride height.

Moving on to equipment, standard fitments include an ambient lighting system (with 64 colours), Mercedes widescreen cockpit – two 12.3-inch full-colour screens – each with a resolution of 1,920 x 720 pixels – that form the instrument cluster as well as the main display on the dash.

W213 Mercedes-Benz E-Class CKD launched in Malaysia – from RM349k, up to RM47k less than CBU

The latter is linked to a COMAND Online infotainment system (with Apple CarPlay and Android Auto connectivity), controlled via the touch-sensitive Touch Controls on the steering wheel and COMAND Controller on the centre console. A sun protection package (rear sunblinds, rear windscreen electric roller blind) remains present as before.

Focusing on each individual variant, the E 200 comes with 18-inch five-spoke light alloy wheels, LED High Performance headlights, a reverse camera and Keyless Start.

Moving up to the E 250, the Avantgarde nets you Multibeam LED headlights, a 360-degree camera, Keyless-Go (keyless entry, powered boot), Hands-Free Access, a panoramic sunroof, Artico leather for the dash and a wireless charging for phones that adhere to the Qi standard.

Also part of the E 250’s equipment repertoire are larger 19-inch wheels – E 250 Avantgarde gets a five-spoke design while the Exclusive wears a 10-spoke tremolit grey unit with a high-sheen finish. Another unique bit of kit for the E 250 Exclusive is Nappa leather upholstery (standard Artico leather for the rest) and a Burmester surround sound system (also standard on the E 250 Avantgarde and E 300).

On the safety and driver assistance front, all E-Class variants come with the Pre-Safe system, Active Brake Assist, Parking Pilot, Pre-Safe Sound and seven airbags.

For a more better insight into the W213, do check out our international and local test drive reports. If you’re looking to compare specs between all variants, do head on over to CarBase.my.

GALLERY: W213 Mercedes-Benz E 250 Exclusive

GALLERY: W213 Mercedes-Benz E 250 Avantgarde

GALLERY: W213 Mercedes-Benz E 200 Avantgarde

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Gerard Lye

Originating from the corporate world with a background in finance and economics, Gerard’s strong love for cars led him to take the plunge into the automotive media industry. It was only then did he realise that there are more things to a car than just horsepower count.

 

Comments

  • hondaman on Apr 20, 2017 at 11:12 am

    The rear aircond vents look like an alien robot

    Like or Dislike: Thumb up 20 Thumb down 1
    • notakata on Apr 20, 2017 at 1:55 pm

      uncle-friendly robot

      Like or Dislike: Thumb up 4 Thumb down 4
    • CarBuyer on Apr 20, 2017 at 3:32 pm

      My bet is that during the mid-life facelift, that odd-looking “panel corner” that lies between the top of the headlamp and grill will be better integrated.

      Like or Dislike: Thumb up 2 Thumb down 0
      • Macam mana kerajaan nak percaya hidup rakyat terjejas?
        BMW Merc best sales record, Honda jual lebih dari Proton, Iphone Samsung S8+ sold out tak sampai 2 jam.
        KFC , Starbucks selalu full. Mana rakyat terjejas?

        Like or Dislike: Thumb up 11 Thumb down 16
        • Hisam on Apr 20, 2017 at 8:05 pm

          Kenapa sales kereta Proton terjejas?

          Like or Dislike: Thumb up 6 Thumb down 0
          • Kunta Kinte on Apr 21, 2017 at 12:05 am

            betul betul. Semua kereta sales bagus kecuali Proton terjejas. Kenapa? Something must be wrong with the company. Even gomen servants also reject it despite being fans of it for years.

            Like or Dislike: Thumb up 3 Thumb down 1
          • Siapa kata?

            Like or Dislike: Thumb up 1 Thumb down 0
        • Org yg ada duit saje yg komplen takde duit.

          Like or Dislike: Thumb up 8 Thumb down 4
  • K Kinte on Apr 20, 2017 at 11:13 am

    E300 has a global price of US$52k. This is CBU

    In Malaysia it is RM460k. How it can jump so much?

    Like or Dislike: Thumb up 14 Thumb down 18
    • kzm (Member) on Apr 20, 2017 at 1:10 pm

      ASEAN price is like that..not all part of world u get those price

      Like or Dislike: Thumb up 12 Thumb down 6
      • Dothemaths on Apr 20, 2017 at 1:56 pm

        US$52k + US$52k excise tax

        Like or Dislike: Thumb up 18 Thumb down 1
        • komarad on Apr 20, 2017 at 3:02 pm

          Syabas AP system!!
          DRB-Hicom Mercedes-Benz CKD.

          Like or Dislike: Thumb up 7 Thumb down 4
        • Much lower excise due to CKD. The rest is jsut clean profits. Those who can afford it, wun complain thou.

          Like or Dislike: Thumb up 9 Thumb down 6
  • Daniel on Apr 20, 2017 at 11:13 am

    Comparing this with the new BMW G30, which is better?

    Like or Dislike: Thumb up 1 Thumb down 1
    • heybadigol (Member) on Apr 20, 2017 at 12:33 pm

      Handling G30 better. Ride G30 better (on adaptive dampers). Luxury E Class better. Design E Class better (if you don’t mind ppl thinking you drive a C Class). Value for money G30 better (longer warranty and comes with free maintenance). Status symbol that you’ve made it (both). Final decision depends on what is the priority of the buyer.

      Like or Dislike: Thumb up 50 Thumb down 6
      • Najib2.6brazak on Apr 20, 2017 at 1:01 pm

        The e class also has selctive damping system but comfort oriented

        Like or Dislike: Thumb up 12 Thumb down 0
      • Vincent on Apr 20, 2017 at 3:55 pm

        International review stated that W213 handling has improved a lot, first time that it can beat G30.
        We need to test the real car before say BMW is the ultimate handling machine!

        Like or Dislike: Thumb up 14 Thumb down 8
    • armandd on Apr 20, 2017 at 2:00 pm

      RM349k = SGD110k…

      Like or Dislike: Thumb up 15 Thumb down 7
  • Mikey on Apr 20, 2017 at 11:22 am

    To distinguish between a NEW C/E/S class is in the head lamp. The 3 strip Led represent S-class, 2 strip is for E-class & 1 strip is C-class. It’s as simple as ABC.

    Like or Dislike: Thumb up 15 Thumb down 6
    • Azhar on Apr 20, 2017 at 12:18 pm

      3 strips for S class? The current one sold here has only 1 strip. Only the newly previewed 2017/18 S has the 3 connecting strips.

      Like or Dislike: Thumb up 1 Thumb down 5
      • Mikey on Apr 20, 2017 at 4:22 pm

        I-Say-Man Azhar bro. Ada Pakai Cermin Mata bila baca comment tak ?? Kan Dah sebut “NEW” C/E/S. Sekarang john pulak yg ketawa kerana mu.

        Like or Dislike: Thumb up 9 Thumb down 1
    • Otman Tino on Apr 20, 2017 at 2:02 pm

      Betui.. Mikey truly a wise man.

      Like or Dislike: Thumb up 6 Thumb down 2
    • C and E also has 2 strips, to differentiate between E and C, look for the 2 red reflectors that only available on the E.

      Like or Dislike: Thumb up 0 Thumb down 1
  • Ouch will kill 5series

    Like or Dislike: Thumb up 11 Thumb down 26
  • Semi-Value (Member) on Apr 20, 2017 at 11:32 am

    bmw 5 series so much more worth it

    Like or Dislike: Thumb up 57 Thumb down 16
    • Volvo S90 much more worth it

      Like or Dislike: Thumb up 12 Thumb down 13
      • tokmoh. on Apr 20, 2017 at 4:48 pm

        Cheapest S90 more powerful than most expensive Merc here. With semi-auto pilot, Volvo driver can be much more relaxed than Mercedes driver.

        Volvo > all

        Like or Dislike: Thumb up 9 Thumb down 8
  • klguy on Apr 20, 2017 at 11:48 am

    can you guys do a side by side comparison btwn the E and C class…i find it very hard to differentiate the 2

    Like or Dislike: Thumb up 10 Thumb down 3
  • The Saint on Apr 20, 2017 at 11:52 am

    I believe the price of the G30 530i has played a big part in the competitive pricing of the CKD W213.

    Like or Dislike: Thumb up 14 Thumb down 0
    • Mikey on Apr 20, 2017 at 4:28 pm

      Yup, I agree with U. That is why competition is good for the industry. It will spur improvement hence better quality & cheaper price to boot. That is why the Germans car industry is getting better by the days. Cheers… to better, cheaper & more safety features along the way.

      Like or Dislike: Thumb up 6 Thumb down 0
    • heybadigol (Member) on Apr 20, 2017 at 7:05 pm

      And lets hope Lexus Malaysia realises this and start reducing prices of the IS and GS. 2 very good cars let down by very unreasonable price in Malaysia.

      Like or Dislike: Thumb up 4 Thumb down 0
      • Fat hopes. Lexus exists in a delusional world of its own when it comes to the local market.

        Like or Dislike: Thumb up 2 Thumb down 0
  • Legend (Member) on Apr 20, 2017 at 11:56 am

    It might not be the best time yet to buy this CKD E-Class, as the Hybrid Version- E350e has also been previewed at the launch today!
    More Equipment and more affordable coming soon(I hope).
    Admin, as the spec aforementioned stated that E250 Exclusive comes with Burmester Sound System, but why the gallery for E250 Exclusive still showing regular speaker, mind to clarify that? Thanks

    Like or Dislike: Thumb up 3 Thumb down 1
    • Hafriz Shah (Member) on Apr 20, 2017 at 12:02 pm

      The images are of the CBU version. We will upload live pics of the CKD models very soon!

      Like or Dislike: Thumb up 5 Thumb down 2
      • Legend (Member) on Apr 20, 2017 at 4:53 pm

        “Another unique bit of kit for the E 250 Exclusive is Nappa leather upholstery (standard Artico leather for the rest) and a Burmester surround sound system (also standard on the E 300).”

        Can see from the gallery that E250 Avantgarde also comes with Burmester Sound System.
        is that a typo or…?

        Like or Dislike: Thumb up 0 Thumb down 0
  • Tax the rich for CBU, unless they prefer MY CKD which is no quality one cuz MY work all no quality according to bashers.

    Like or Dislike: Thumb up 17 Thumb down 9
  • ocool on Apr 20, 2017 at 12:06 pm

    Damn. Was waiting for the e350e announcement. Oh well

    Like or Dislike: Thumb up 1 Thumb down 0
    • Akazamabamaboo on Apr 20, 2017 at 2:43 pm

      Fuel prices every week high & higher.

      Grateful W213 good fuel consumption.

      Like or Dislike: Thumb up 3 Thumb down 3
  • seancorr (Member) on Apr 20, 2017 at 12:10 pm

    Not bad MBM did a good job pricing their base model just below 350k but they could have done a bit better coz for 30k extra customers are getting a lot more kit with the E250.

    Like or Dislike: Thumb up 0 Thumb down 0
  • Azhar on Apr 20, 2017 at 12:15 pm

    Its hard to differenciate when you look in pictures but on the road, the presence is there. The C does look significantly shorter and smaller once you have seen the E in person.

    You’ll notice the longer hood, more pronounced rear and that rear light design where its squared off abit at the top. And you can definately distinguish the difference between E and S.

    Its like Mazda 2 sedan vs 3 sedan (rear that is)

    Like or Dislike: Thumb up 5 Thumb down 1
  • heybadigol (Member) on Apr 20, 2017 at 12:42 pm

    Thats quite good pricing, cheaper than the W212. Kudos to MBM. So expecting the CKD G30 to be cheaper than the F10 as well (you can do it BMW Malaysia). In the end, win win for customers, whether you buy an E Class or a 5 Series. Both are great cars, pitched at different individuals. Won’t go wrong buying either. But bear in mind, when the PHEV of both comes out, it will be cheaper still. But you will have to wait awhile before you can buy that.

    Like or Dislike: Thumb up 2 Thumb down 0
  • Sonyman1 on Apr 20, 2017 at 12:47 pm

    Habis la Volvo s90. Who gonna buy at 450k. While the e class is below 350k

    Like or Dislike: Thumb up 12 Thumb down 3
    • Kelisa Hybrid on Apr 20, 2017 at 2:26 pm

      RIP tokmoh volvo geely.

      Like or Dislike: Thumb up 5 Thumb down 2
      • Mana tokmoh dah sembunyi? Oh tunggu…

        Like or Dislike: Thumb up 5 Thumb down 4
      • Sonyman1 on Apr 20, 2017 at 4:01 pm

        Although I’m a Volvo fan but looking at the way the pricing structure who would grab the s90? But the xc90 is still a good buy. Unless s90 comes with t8 hybrid plug in sell at 350k or less then at least it stand a chance. But at this price, it’s difficult to justify

        Like or Dislike: Thumb up 0 Thumb down 0
        • tokmoh. on Apr 20, 2017 at 4:36 pm

          Wait CKD laaa. Haiya, before this don’t wanna bash Mercedes CBU overpriced, wat tok u.

          Volvo still better equipped, S90 here equipped with semi-autonomous driving as standard.

          Like or Dislike: Thumb up 1 Thumb down 1
          • Volvo CKD price is like no diff. Thats the problem with Volvo MY

            Like or Dislike: Thumb up 2 Thumb down 1
          • tokmoh. on Apr 20, 2017 at 5:09 pm

            XC90 T8
            CBU RM 458k
            CKD RM 408k

            No difference, what tok u?

            Like or Dislike: Thumb up 4 Thumb down 1
      • tokmoh. on Apr 20, 2017 at 4:30 pm

        “Volvo Cars reports global sales growth of 9.3 per cent in March, 7.1 per cent in first quarter”

        3 April 2017, media.volvocars.com

        Like or Dislike: Thumb up 1 Thumb down 0
    • tokmoh. on Apr 20, 2017 at 4:27 pm

      But Msians like to say CBU best quality, Volvo S/V90 all made by Sweden.

      Volvo > all

      Like or Dislike: Thumb up 1 Thumb down 5
    • tokmoh. on Apr 20, 2017 at 4:46 pm

      Btw, you’re not comparing apple to apple.

      S90 T5 254hp RM 389k
      S90 T6 320hp RM 454k
      E300 245hp RM 459k

      Eat tongsan dust la, slowpork Germans. Konon Volvo fan, apa smlj compare slowpoke spec to powderful tongsan metal?

      Like or Dislike: Thumb up 3 Thumb down 4
  • zamer on Apr 20, 2017 at 12:49 pm

    among C/E/S, this E is a bit dull looking. probably the design does not match the size of the car..
    but it match C and S perfectly.

    maybe the bumper is higher to the ground or the car sits high. and the 5-spoke rim Golf GTI-like doesn’t suit well..similar to old generation camry year 1995

    in this case, 5 series and Volvo S90 looks better and masculine

    Like or Dislike: Thumb up 13 Thumb down 1
  • Najib2.6brazak on Apr 20, 2017 at 12:54 pm

    When i saw the price and the 13 speaker burmester sound system, i was like fk the 5. The burmester sounds soooo goood

    Like or Dislike: Thumb up 12 Thumb down 8
  • Zackyrul_hipster on Apr 20, 2017 at 2:38 pm

    Exterior only matters when you want to show off to others. For Merc CLA buyers like us, When your stuck in traffic, I doubt you’d care about the exterior.
    First thing I care about is the power train and the tech, followed by interior design because that’s where I would spending most of the time… Ahaks…

    Like or Dislike: Thumb up 8 Thumb down 10
    • Collecting g30 530i m sport in 4 days. f10 528i a gift to my daughter in law. E class is a waste by c and s on Apr 20, 2017 at 7:53 pm

      Cla interior is not merc. When i service my s400 they lent me a cla to drive for few hours. The interior is rattling, hard riding, noise come frm steering, button design like my 1999 e280., Go through bumps like a van. Better go for c class. Cla is a joke.

      Like or Dislike: Thumb up 9 Thumb down 0
  • tbh, i dont quite like this new mercedes design. honestly, the last best design ever by merc is the C-Class. handsome, futuristic and complex curvy. thats it. bmw is still quite boring except their 3 Series and evertheless Audi.

    Like or Dislike: Thumb up 8 Thumb down 3
  • omegle on Apr 20, 2017 at 6:32 pm

    this vehicle is still not qualified for EEV status right? So there’s a chance the price will be lower?

    Like or Dislike: Thumb up 3 Thumb down 0
  • Digidigi on Apr 21, 2017 at 12:44 am

    E200 don’t have keyless entry?!

    Like or Dislike: Thumb up 0 Thumb down 0
  • Nikolai on Apr 21, 2017 at 6:28 am

    Good luck trying MBM, BMW included the Driving Assistance Package in the G30 5 series and that’s already a good enough reason to buy that over the E-class.

    MBM, quit treating us like second class citizens and start offering Driver Assistance Package Plus with Drive Pilot either as an option, if not standard. It’s a disgrace for a car at this price point without this package.

    Like or Dislike: Thumb up 2 Thumb down 0
    • Nikolai on Apr 23, 2017 at 8:21 am

      PS – am I the only one feeling that nobody here in the comments section talks about the lack of safety assistance systems found in the E-class?

      Drive Pilot is the highlight of the E-class. Without it, it’s not worthy of the tagline ‘Masterpiece of Intelligence’.

      Is it just me, or is almost everyone else not aware that the G30 530i has Driving Assistance Package installed (with radar cruise control, stop & go, blind angle warning, lane departure warning) and that the E-class only has basic autonomous emergency braking?

      Like or Dislike: Thumb up 2 Thumb down 0
  • drneurorad on Apr 21, 2017 at 9:16 am

    Dear admin, does this price already take into account the tax incentive for EEV? Coz I notice most CKD cars are initially launched at a higher price and only after a few months the price is further reduced to reflect the lower tax for EEV. Thanks.

    Like or Dislike: Thumb up 0 Thumb down 0
 

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