We’ve just passed the half way mark of 2017, and as far as Malaysian auto market leader Perodua is concerned, things are according to plan. The company announced in a business briefing today that it sold 99,700 vehicles in the first half of 2017. Its full year sales target, which remains unchanged, is 202,000 units.
The nearly 100k cars sold is an increase of 2.4% compared to the 97,400 units sold in 1H 2016. Based on P2’s own estimates, Malaysia’s total industry volume (TIV) from January to June 2017 would be 284,200 units, which translates to a market share of around 35.1% for the Rawang-based carmaker.
That share of the pie is around the same as end 2016, when Perodua finished the year with 207,100 vehicles sold and its highest ever market share of 35.7%.
Of the 99,700 units, the Axia maintained its position as both Perodua and Malaysia’s best selling car with 32,600 units. The Bezza sedan found 28,300 new homes while P2 sold 24,000 units of the Myvi, which recently reached the one million unit milestone. 14,700 units of the Alza MPV were shifted. All four models top their respective segments.
“Based on our internal observation, the TIV has improved by 2.3% to 284,200 for the first half of 2017 compared to 275,500 vehicles in the same period in 2016,” said Perodua president and CEO Datuk Aminar Rashid Salleh, who attributed the jump to aggressive sales campaigns by almost all automotive players as well as new models. Carmakers were also clearing stock from 2016.
The main challenge for Perodua is a longstanding issue. “Despite the improvement in sales, we foresee that the tighter lending guideline (by banks) is still by far our greatest challenge to overcome as most of our customers are first time buyers,” he added.
The loan approval rate is still around 50%, which is low, according to Perodua Sales MD Datuk Dr Zahari Husin. The sales chief said that to counter this somewhat, sales staff have been told to not just collect as many bookings as possible, but to do some filtering of customers, in terms of financial profile and capability. Higher quality submissions will improve loan approval ratings from the banks. At the same time, P2 is engaging the bankers to learn the criteria applied, and improve accordingly.
In the after sales department, Perodua saw an intake of 1.02 million vehicles in the first half of the year, a year-on-year increase of 1.2%.
The company is currently having a Salam Syawal campaign with cash rebates of RM1,000 for the Axia, RM1,300 for the Alza and RM6,000 for the Myvi, for selected variants. The campaign will run till July 31.
There’s also a “Myvi 12 Iconic Years Anniversary” campaign that runs from now till end October, offering a total of RM120k in cash and vouchers. Each purchase, service or trade-in gains one entry, or three if any of the transactions involve a Myvi. Details can be found on P2’s official website or at dealersips.
At today’s event, Aminar said that Perodua is “seriously considering” rolling out a compact SUV. “SUVs seem to be the flavour of the day,” Aminar said, adding that “it is not out of our range and we’re studying the feasibility of introducing such a model.” Full story here.
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For those considering the current myvi… ALL NEW MYVI could be coming soon….that’s why P2 giving big discount now….better consider carefully
Well done. Proton need to catch up b
Hope Proton catches up. Iriz is a great car. Got ESC oso
Mark my word. New Persona the game changer will surely take over Perodua’s market position. Nothing beats the modern design, top safety specs and performance of Proton. Volvo DNA to be integrated soon. Have faith o rakyat! – Faiz Roslan CEng
Proton how many sold?? Shy izzit
I rather they go slow and make sure rear axles is in right position for ALL their cars.
people should buy better cars since people say Malaysians earn RM8143 per month
Good income RM8173, Uolls buy Perodua oni.
Biza no testing also can jual. Better buy Proton. Support Proton better. At least Proton produce top qualty cars
LOL. love your sarcasm.
100K!! mane ekonomi terjejas, harge batang naik naik.
batang naik tak pe, boleh dapat no 2, no 3 dan no 4
Next Myvi better have a lot of safety features through out the range.
Myvi stop production dy I think. Now clearing stock
Perodua should seriously considering adding Traction Control and Electronic Stability Control on all existing Perodua cars before seriously considering tapping into the SUV market.
They have no choice really. 2018, all that is mandatory
What a rip off Pee2. Life matters. Axle matters too.
Ok ok …. let me save Proton clowns from this.
No VSC like our game changer car.
ESC dun matter. Still has rear axle matters.
Danny, are they rolling out an SUV or MPV? There must be a typo error
Yes, SUV
Hello Perodua, before you come out with sales figures, why don’t you make your existing cars safe? Your Alza, Myvi, Bezza and Axia all have no VSC and only 2 airbags.
There are few million Peroduas on the road without VSC. Malaysian Government already said, if all cars had VSC, we can reduce deaths and accidents by 45%
Aminar, can you please give VSC in all your cars?
Passo and Sirion aka Myvi had VSC 10 years ago in Japan.
But in Malaysia, our lives are not important. Why UMW/Perodua takes out the VSC?
No point showing top sales figures. Your Axia does not even have ABS. ABS was made law and compulsory in all cars in EU and US 15 yrs ago
BS. You say all proton cars got vsc ?
Perodua has been maintaing the car quality. It deserve top spot.
You call detachable rear axle a quality?
I think u should be ceo of Produa bro.. u have talent.
Dont be so proud of your sales figures. Malaysians want safer cars.
1) Why our Myvi has no VSC and the Japan Myvi (Toyota Passo / Daihatsu Sirion) got VSC since 10 years ago?
2) Why Toyota and Daihatsu of Japan think Malaysian lives are inferior and not important and how come they can allow UMW to take out the VSC to save money and untung more?
3) Our Government has made known VSC is very important. But Perodua does not seem to be bothered about the safety and lives of Malaysians.
5) Paul Tan also has shown that VSC is important. All UMW and Perodua engineers and even the CEO has read this article. Don’t you think after reading the article and seeing the videos that our Myvi, Alza, Bezza and Axia need VSC? Article was 5 years ago.
6) Basic Axia model does not even have ABS. This is the biggest seller in the Axia range and appeals to fresh graduates. Tens of thousands of basic Axia are sold each year without ABS and Axia to fresh graduates. Isn’t this dangerous?
https://paultan.org/2012/06/27/esp-stability-control-is-a-must-malaysian-motorists-deserve-better-active-safety-in-their-cars/
Where th fuk u gt the figures of the basic axia is the best seller…
Pergggh Perodua ke arah kuasa besar dunia!
Toyota Daihatsu Perodua > all
“iconic” Myvi 12 years still using the same chassis, engine and dinosaur 4 speed automatic gearbox as 2005 first generation Myvi. Sigh…
‘Same engine’ for 2 generation myvee is for 1.3 version. For 1st gen, there’s also 1.0 version, but already phased out for 2nd generation due to lukewarm response.
1.5 engine in 2nd gen myvee, the chassis looks like want to break/koyak anytime (engine too powerful until chassis can’t handle well), that’s why too many road crashes since p*k*dua cheapo junks comes with blardy weak chassis and poor structural integrity.
They had an SUV but that was epic fail. Can see why they extra cautious to go back in.
Yup petrol guzzler
No spare parts. Kena tunggu dari nippon kluar dulu.
More like 100k $uckers
100k? It’s a sign that economy is bad.
50percent approval rate..omg..For P1..it is 30-35 percent.
Imagine ,if approval rate is 70 percent….Perodua can top the 250,000 mark easily.
100k unguided missiles r bad enuff. Imagine 250k unguided missiles on roads. Shudder the utter horror.
This speaks volumes abt local consumers seriously…. No comment
Perodua only matters about volume sales but not caring about safety? Supposely all variant should standardize all safety assists whether active or/and passive like Proton did such as Proton Iriz. Why they think Malaysian life so cheap?
Becoz jepunis lord commanded them to do so.
#ASEANLivesMatters
thanks for adding to the already terrible traffic congestion. 3hr jams yay.
Checkout a 12 month old Elantra instead.
You get a full spec C segment vehicle with 5 star NCAP at the same price with 4 more years of warranty
Tahniah congrats to Perodua!
Keep on burying Proton!
Tahniah! Maybe instead of whining here, basher shud just go into rear axle replacement business. With 1 million potential customers with recurring new customers at 200k per annum, that shud make him happy than coming here earning peasant sums of Rm1500.
is that all you got on rear axle issue? why proton is sold to china geely? do you think geely is interested with Proton or Lotus?
There are still many poor people who want to by a new car but can only afford Produa. As poor driving cheap car please be careful don’t act like rich people, behave according to your social status or change your car.
Oh damn, so the first half of 2017 Malaysia road added 100k unsafe cars.
And by year end, Perodua deliver to Malaysian a whopping 202k of unsafe cars
I’m still waiting for Axia Limited Edition Advance GTi 3-tone color edition with bodykit, 17″ tires, 3 tone interior, carbon fiber spoiler and 360 cam view.
There goes another landfill to fit 100k bodies.. sigh
Perodua cars are very high quality. They will sue you if you say their cars are of poor quality.
That’s why they are No 1 in the world, err, Malaysia.
Perodua stands for Quality. Same as Toyota. Got it?